Nucleus Profile (Rev. Jan 2011)

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Nucleus Media GroupCORPORATE PROFILE

Mission StatementTO HARNESS LOCAL MEDIA EXPERIENCE IN CONTENT DEVELOPMENT AND MEDIA MANAGEMENT SKILLS IN ORDER TO BECOME A REGIONAL MEDIA DISTRIBUTION AND DEVELOPMENT ENTITY CULTIVATING AND NURTURING CREATIVE RESOURCES TO MAKE PROFITABLE BUSINESS VENTURES FOR ALL STAKEHOLDERS.

Who are we?We are a 360 Media Company

About Nucleus Media Group

Started operations in 1999 as a media production facility providing services to major advertising agencies and private syndicators of PTV World (state-run channel) in Pakistan

2007 till present (2010) Nucleus evolves in to a full service media management company by becoming a third-party O&M company for R-World TV and Info TV Channel in PakistanNucleus Media is the first Media entity in Pakistan to be associated with CBS Studios International (a subsidiary of CBS Paramount)

In 2000 Nucleus plays a pioneering role in the launch of the first Pakistani independent satellite channel INDUS VISION

In 2001 Nucleus started its specialized services as producer s of branded television content to major blue-chip corporate entities in Pakistan

2007-2010

In 2002 Nucleus enters into a strategic partnership with ARY TV Network (1st Dubai / UAE based media entity in Pakistan) as their largest content producer

Nucleus launches Corporate Communications Division by signing deals with major oil exploration company, ENI Pakistan for their Petroleum Exploration Projects

2003 Nucleus in

association with Zeal TV UK produces Pakistan's first award-winning branded reality show for Unilever Pakistan followed by a strategic alliance with Eye TV Network (Pakistan's first publically listed channel)

Major infrastructure enhancement project completed with the launch of Nucleus Studios in Karachi in addition to producing a massive scale Branded Activation for Pakistan’s largest Cellular operator Mobilink

2005-2006

Nucleus’ Progress 1999-Present (2010)

Nucleus’ association with CBS Studios International

Starting from June 2010, Nucleus Media becomes the first media entity in Pakistan to be aligned with CBS Studios International (a subsidiary of CBS Paramount) The aims and objectives of this alignment is to foster development of ground-breaking formats with a proven track record in International Markets by Nucleus Media in PakistanNucleus Media has selected a portfolio of non-scripted reality shows and game shows to specifically localized for the Pakistani palette.

Nucleus launches two new & exciting shows for fall 2010-2011 season

Beginning November 2010, Nucleus Launched two new innovative & exciting shows, Naram Garam and Lakhon ka Suchh

Naram Garam is a franchise of the internationally popular television game show 'Late Night Liars'. Hosted by the suave Faiq Khan with a bunch of exclusive "celebrity" puppets as panelists, this one of a kind game show is laced with wit, satire and humor in the most entertaining manner

Lakhon Ka Suchh is a ground-breaking reality games show created and produced by Shahbaz Siddiqui (Nucleus Media).Debuting in this program as an anchor is the son of Pakistan's most remembered and illustrious Waheed Murad (ADIL MURAD)

AchievementsStarted Nucleus Media from a two member company to a 58-member organization

Pioneers in branded television entertainment in Pakistan

Key role as founding team of Pakistan’s First Independent Satellite Channel, Indus Vision

Founding team member of UPA (Pakistan's first and the only recognized association of television producers)

Produced Pakistan’s highest rated reality talkshow, Maachis for Hum TV which aired for five consecutive annual seasons totally 65 episodes from 2004 till 2009

First Pakistani media house to produce and develop non-fiction television content internationally (Morven Adventure in Bali)

Key founding member of Pakistan’s first television arts academy (NTVA)

Lines of Services offered

Content Development for Television Networks

• Starting from the launch of Indus Vision in the year 2000, networks lacked vertically integrated support systems for in-house content developmentNeed:

• with its broad-based (all-inclusive services relating to production), Nucleus from the year 2000 till date has provided nearly 8000 plus hours of quality entertainment television.

Nucleus in this context offers both commissioned productions as well as format executions of its own creative projects for broadcast on networks in Pakistan

Solution:

Content Development for Television Networks• List of Network Clients:

Pakistan Television Corp.

GEO Television NetworkEye Television Network

ARY Television Network Indus Television Network

A-plus Television Samaa TV

A-Plus Television

Samaa TV

Indus Television Network

ARY Television Network

Pakistan Television Corp.

Eye Television Network

GEO Television Network

Studio & Production Support

• TV Media industry being in nascent stages in Pakistan required technical and infrastructure support for content creationNeed:

• Nucleus’s state-of-the-art technical equipments such as steady-cam, vector-cam and remote camera control cranes were acquired and inducted for client services. Additionally, an 8000 sq. ft. two-studio setup was custom-built at a new property purchased by nucleus to offer first-of-its-kind multi-camera environment

Solution:

Studio & Production Support (contd.)

Broadcast and Content Management Services for Third-Party Channels

• Mushroomed growth in media business in Pakistan lead to non-media entities entering in the broadcast business and hence required expertise in the area of broadcast management and content creation

• In November 2007, Nucleus created the Broadcast Operations and Management Business Unit with the sole purpose of managing media networks on a turn-key basis

Solution:

Branded Content Development

• Lakson Tobacco Company (a fully owned subsidiary of Philip Morris International) before media ban on tobacco wanted an internationally executed adventure reality show involving its consumers

• Nucleus teamed up with an Australia based production services company with 80 percent team flown from Nucleus Karachi to execute a tough and one of its kind adventure reality show in the jungles and rough terrains of Bali Island in Indonesia. Further ground support was provided by the Indonesian Tourism Ministry

Solution:

Project: Morven Gold Adventure Bali

• Pakistan’s largest mobile services operator Mobilink (subsidiary of Orascom) required a ground-breaking activation that involved college level youth participation in a first-of-its-kind reality singing and performance competition

• Nucleus’s production team of nearly 200 people structured and developed a tri-city competition involving 50 educational institutions. From ground activity, logistics to actual TV series execution, a comprehensive project was successfully undertaken and was well-received by the television audience of Pakistan.

Solution:

Project: Mobilink Jazz Icon

• Our client Unilever Pakistan in association with JWT and Broadmind Pakistan needed an activation solution for a major variant launch of Sunsilk engaging women across urban centers of Pakistan

• Nucleus teamed-up with Zeal TV UK (which had previous experience as format producers of Big Brother reality show) to produce Pakistan's first branded reality show which engaged young women across Pakistan to come to designated activity centers and participate in the 16-episoder reality challenge

Solution:

Project: Sunsilk 21st Century Woman

Corporate Communication Services

• Major blue-chip corporate entities required video based professional solutions in the areas of: health safety, HR, marketing , training etc.Need:

• Nucleus formed a specialized business unit (C-Solutions) to specifically cater to the above reference corporate requirements. In this context, services of key consultants was also acquired to cater to the technical requirements in the areas of health safety, plant safety, and environment.

Solution:

Corporate Communication Services to Blue-Chip Companies

Shell Pakistan

ENI Pakistan

Pakistan Petroleum Limited

Pakistan State Oil

Procter & Gamble Pakistan

Unilever Pakistan

Continental Biscuits Limited

Engro Foods

Getz Pharmaceuticals

TVC Productions

•There was an immense need for a one-stop-shop solution TV commercials in Pakistan that could pass-on the saving of having a vertically integrated production facility with in-house studio, production services, set-design and construction services, state-of-the-art MACPRO based post-production setup, as well production gear such as steady-cam, jimmy jibs etc.

Need: •Nucleus came up with a complete solution for TVC Productions, with its in-house production facilities and infrastructure, providing the client an easy and qualitative solution. This vertically integrated setup lead atleast 20 to 30% cost savings to our clients without compromising on quality.

Solution:

Television Commercials

Colgate-Palmolive

Diplomat

Gold Street Cigarettes

Lifebuoy Soap

Metro Milan

Morven Gold Cigarette

Poly Color Hair Dye

Red & White Cigarette

Roche Pharmaceuticals

Sparkle Tooth Paste

Supreme Tea

Shahbaz Siddiqui

Owner and CEO, Nucleus Media (1999-Present)

• Started Nucleus Media from a two member company to a 58-member organization\• Structured Nucleus Media as Pakistan’s largest vertically integrated media house• One of the largest outsourced production company of TV content to ARY between 2002 and 2004• Producer of largest branded shows in Pakistan for Mobilink, Lakson Group and Unilever • Producer of Flagship reality talk show for Pakistan's leading entertainment network, eye television (Hum TV)

Business Associate / Consultant / COO, R-World Television Network (2004-2008)

• Strategized and executed Re-Launch of Rung TV as R-World Television Network• Gave Chartered services to provide complete infrastructure support • Designed the channel architecture along with execution mechanisms• Financial Planning and resource mobilization• Launched the channel in a record time of 180 days

Business Associate / Consultant, ARY Shopping Channel (2002-2004)

• Designed and structured the business architecture for ARY Network in launching of their 1st shopping channel in Pakistan

• Mobilized a team of teleshopping experts for the project• Designed and developed customized content for the shopping channel• Built partnerships with key stakeholders in the project to effectively execute the business development side of the

channel

Business Associate / Consultant, Indus Television Network (1999-2002)

• Pioneering team member in the launch of Pakistan First Independent Satellite Channel, Indus Vision• Design and developed award-winning content • Provided technical and infrastructural support for the channel operations

Key Team Members

Tanveer Asad (Director Program Development)

• Tanveer brings to Nucleus 10 years’ of experience in the field of entertainment media development.• Tanveer was key factor in Nucleus’ most successful reality talkshow called “Maachis” for Eye Television Network• Previous experience as program development head at TV One Pakistan (Channel)

Salman Ali (Head of Format Development—Reality TV)

• Salman was previously with GEO TV and has been a key player in format development in Pakistan for the last five years (as reality TV has been a recent phenomenon)

• His expertise in branded television has been key a idea monetizing factor in corporate branded program development at Nucleus Media• His most successful project to date has been Sunsilk 21st Century Woman reality show produced for Unilever Pakistan

Syed Fahd Tirmizi (Director Global Business Development)

• Fahd has been instrumental in creating successful business relationships with key Media Networks for content sales and licensing• In addition, he manages corporate solutions arm of nucleus media called “C-Solutions”• Fahd will be a key team member for Nucleus’ regional strategy 2010-2015

Nucleus Profile (Rev. Jan 2011)

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