Nuffield Health

Social Listening

Social Listening – Nuffield Health

Over a two month periodFootprint

Across the one month period of review, our data search revealed 1492 mentions were made in user generated environments

Breakdown88% of these were considered neutral4% of these were considered negative8% of these were considered positive

Sentiment by Page Type

0

100

200

300

400

500

600

700

800

900

Blog Facebook Forum General Image News Review Twitter Video

Positive 2 31 3 1 0 12 0 62 4

Neutral 55 275 45 16 5 112 1 803 10

Negative 3 6 2 1 0 15 0 29 0

Axi

s Ti

tle

Chart Title

Top line conversations

•These are the key words linked to the conversations

•The larger the word, the more frequently it comes up in

conversations

Top Authors

Glass DoorOnly 2 reviews

Reviews

Theatre Practitioners

• National shortage

• 2 years further study after general registration

• Funding the course is an issue

• Some NHS trusts offer funding for training

Social Listening - Theatre Practitioners

Over a two month period

Footprint

Across the one month period of review, our data search revealed

789 mentions were made in user generated environments

Breakdown

86% of these were considered neutral

1% of these were considered negative

13% of these were considered positive

Theatre Practitioners – Top Sites

• Most of the mentions where job related – websites advertising jobs

• Other mentions were found in professional groups, most of these are members only so they will not appear in social listening

Professional Group example – Association for

Preoperative Practise

AfPP on Social Networks

Theatre Practitioners - Top line

conversations

Nuffield Careers on Twitter?

Under Hannah

Roberts so not

easy to find

Overview – Theatre Practitioners

• Although social listening did not bring up many

conversations taking place within ‘Theatre

Practitioners’ there is still conversations

happening

• There are a few professional groups that

discussions are taking place – these are

members only

• Current staff could post on behalf of Nuffield

Social Listening – Health Assessment

Doctors (GPs)

• There was a lot more mentions for GPs – blogs, groups and social media and not all closed to the public

• Social Media and Doctors is a hot topic at the moment

• Some websites aimed at doctors—for example, Superego Cafe, the BMJ Group’s doc2doc, and doctors.net—have specific forums for discussing clinical cases

• On doc2doc members need to provide proof of relevant medical qualifications before gaining access to a closed clinical forum – but not all groups are

Hot Topic

Social Media Example

Small Scottish island

of Jura had taken to

social media to

recruit a GP made

headlines in the UK

earlier after the ad

was posted on a

Facebook page

entitled Perfect

Practice: Idyllic

Island GP vacancy

Social Media Example

Social Media Example

GP Blog examples

http://www.gponline.com/home/ is home to many blogs – some

examples

More Blogs

Overview

• GPs are more likely to have public blogs

• They like to be seen as experts in their fields

• More and more are embracing social media

• Most of the professional bodies have issued

guidelines around the use of social – none of

them have suggested not using it

Example of Staff on Twitter

Empty Twitter accounts

LinkedIn

Example of

staff on

Facebook