USE CASES

ZAPPOS #NEXTOOTDZappos announced an experimental program in which they will

use participants’ selfies with #NextOOTD to provide personalized shopping recommendations.

BILLBOARD + TWITTERBillboard Twitter Real-Time Charts shows the real-time ranks of the songs based on the mentions and the shares on Twitter.

NYC DEPARTMENT OF HEALTHThe NYC Department of Health has begun employing data

gleaned from restaurant reviews on the popular social network to pinpoint violations and cases of food poisoning.

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