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freshProducts, news and ideas to help create inspirational floral arrangements
Distributed to the United Kingdom and Ireland
ISSUE 12
F L O R A L P R O D U C T Sb r a n d
the CHOICE of PROFESSIONALS
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© Smithers-Oasis UK Ltd 2011. All rights reserved. Neither the whole, nor any part of the images orcopy in this literature may be reproduced in any form without express prior permission from Smithers-Oasis UK Ltd
Welcome to the hot summer issue of freshwith sizzling sunny designs to give youinspiration this season and provide floralarrangements which customers will findhard to resist. Helping florists achieve moresales through creativity is the aim of freshmagazine and OASIS® Floral Products arecommitted to encouraging and supportingflorists worldwide, always striving to giveyou the latest design trends andtechniques to support your daily businessand your profitability.
Already this year OASIS® Floral Products havegiven support and a helping hand to many ofour top floral designers and to the numerousnational and regional floristry competitionsheld in the UK.
David Denyer, previous Interflora World Cupwinner, who has recently won a Gold Medal atthe RHS Chelsea Flower Show for hisexquisite Interflora exhibit is indebted toOASIS® Floral Products for the sponsorshiphe received. David Denyer’s Chelsea exhibitentitled ‘A Sense of Perspective,’ was adramatic installation of nine spectaculardoorways. Each one a progression ofdynamic colour using strong textured andblocking techniques to create different visualentrances drawing the eye through an excitingcorridor of colour whichever way you looked.
David says ‘Nothing was too much trouble forOASIS® Floral Products, they actually cut andshaped all the floral foam to precisemeasurements that slotted into my Chelseastructures perfectly. This saved me no end oftime and because the floral foam was the newOASIS® Floral Foam Maxlife it meant that the
flowers lasted much longer meaningreplacement of flowers over the five days ofthe show was minimal. I love working withthe new OASIS® Floral Foam Maxlife, sothank you OASIS® Floral Products forgiving me great products to work with andfor supporting me and the millions of otherflorists out there.’
The UK Skills competition heats have takenplace around the country in the last fewmonths with around two hundredcompetitors in the Advanced andIntermediate sections. At each of the heatsthroughout the country OASIS® FloralProducts have sponsored the materialsused in the innovative demonstrations heldin the various venues around the UK. Thehighest scoring competitors will becompeting in the final that will take place atRHS Tatton Park Show on 20th & 21st July2011.
The World Skills Competition takes placethe first week in October this year at EXCel,London and the young florist representingGreat Britain is Victoria Richards.
Neil Whittaker is the UK competitor in theEuropa Cup this year to be held in Havirov,Czech Republic on 2nd & 3rd September.Anthony Hart, Sales and MarketingManager at OASIS® Floral Products says,‘We are delighted to sponsor Neil in his bidto win the Europa Cup, and we wish himevery success in the competition.’
It’s a summer of great floristry competitionswith the Interflora Florist of the Yearcompetition and the BFA Window Displaycompetition both being held at RHS TattonPark Show. Flowers at Chicheley Hall alsohappens on 5th-7th August, 2011.
Enjoy this summer issue of fresh where wetake the very best product, OASIS® FloralFoam Maxlife, and team it with greatdesigners to produce leading floral trendsto aid your business.
If you can catch up with freelance floraldesigner Wendy Andrade then you are luckyas she has a jet setting lifestyle that oftenmeans work across the pond in the USA.Renowned for her floral jewellery Wendy’stalents don’t stop at necklaces, she is askilled floral artist with a passion for flowersand a thirst for knowledge.
Wendy’s Kent event business in the UKmeans a non-stop way of life where shespecialises in weddings and specialoccasion events. She also manages to bearea co-ordinator for the British FloristAssociation in her spare time. Wendy likesto share her enthusiasm and passion forfloristry and she runs workshops in the UKand America, globally demonstrating herdistinctive style of floristry.
Gaining her American Institute of FloralDesigners pin was one of the pinnacles ofWendy’s career and last year she wasinvited to be part of an elite team of 10florists’ chosen to create flowers for theOscars in Hollywood. It was the floral teamsresponsibility to decorate the prestigiousred carpet using more than 75,000 stems offlowers and 3,000 plants. Whilst there,Wendy made bouquets for BarbaraStreisand and Oprah Winfrey plus decoratedthe stars dressing rooms.
With so many dream assignments it wouldbe easy to get carried away but Wendy hasher feet firmly on the ground and also helpsout at local flower shops in her area. Checkout multi tasking, multi talented Wendy onher website www.wendyandrade.co.uk
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FLOWERS AND FOLIAGE Spray Roses ‘Vivianne’Hypericum ‘Emerald Flair’
SUNDRIESOASIS® Mini DecoApple on Silver Diamante SpraysWhite Marabou FeathersSilver Metallic WireGlue GunHot Melt Glue SticksHeadband
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Hats off
Marabou FeathersDiamante SprayOASIS® Mini Deco Metallic WireHot Glue Gun andGlue Sticks
Whether it’s a posh wedding, a sophisticatedcocktail party or a glamorous gathering, thisstunning hat will hit the right spot.
Showing customers a new dimension inheaddresses is essential for additional sales, and for the brides Mum this will be a definite winner. An OASIS® Mini Deco is glued onto a headband and then an outline of white Marabou Feathers gives soft gentle movement.
Dancing around the central group of white Spray Roses are green Hypericum berries and Diamante Sprays. Frothy and fun, this headdress is a great way to show clients a red carpet look for floral hair accessories.
Hats off for this fairytale headdress designed byFinnish designer Miia Hakala that is utterlywearable and is luxury at an affordable price.
freshdesigner tips
• If necessary for added security glue the materials into the OASIS® Mini Deco.
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Prom wrist corsage sales have gone into the doldrums slightly so its time to give them an update intodesigns that rock and that prom princesses clamor to show off.
Most importantly the wrist corsage must complement the outfit worn and be light, easy to wear and secure. With the super rangeof bracelets from OASIS® Floral Products, it’s easy to start a new trend for stunning, wearable designs with great profits.
PrincessPROM
FLOWERS AND FOLIAGE Phalaenopsis OrchidsChlorophytum leaves
Echiveria
SUNDRIESRock Candy Bracelet Dazzle
Turquoise Bullion WireTurquoise Aluminium Wire
OASIS® Floral Adhesive Tube
freshdesigner tips
• Don’t cut off the ribbon ties on the bracelet as these give more security and the glue will stick to ribbon more securely than to wire.
• Make the petal structure first then tie into place and glue on the Orchids.
Lacy Leaves
Rock Candy Bracelet
Bullion Wire OASIS® FloralAdhesive Tube
Aluminium Wire
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FLOWERS AND FOLIAGE Phalaenopsis OrchidsPeperomia caperata ‘Schumi Red’Chlorophytum leaves
SUNDRIESBlack Wrap WristletRose Aluminum WireSilver Bullion WireWhite Pearls on Reel8mm White BeadsOASIS® Floral Adhesive Tube
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BeadsWrap Wristlet Bullion Wire
Pearls on Reel
freshdesigner tips
• Make the leaf shape and structure first, glue in place and then add the flowers and foliage last.
• Use a small amount of OASIS® Floral Adhesive and leave the glue to go tacky before placing in position.
FLOWERS AND FOLIAGE Phalaenopsis Orchids
Hypericum ‘Classic Flair’
SUNDRIESBlack Small Pearl Flower
BraceletStrong Pink Aluminum Wire
OASIS® Floral Adhesive Tube
freshdesigner tips• Glue Hypericum berries to the tipsof the wire for decorative protection.
Classic Corsage
Two Tier Coils
Small Pearl Flower Bracelet
Aluminium WireOASIS® Floral Adhesive Tube
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OASIS® SprayColour
Skeleton BayanLeaves
OASIS® Bioline Large Ring on Stand
Midelino Sticks
Morning Dew Drop
FLOWERS AND FOLIAGE Rose ‘Avalanche’ and ‘Akito’Sweet Peas – WhiteVeronica ‘Caya’Viburnum opulus ‘Roseum’Ornithogalum ‘Mount Fuji’Hypericum ‘White Condor’Asparagus ‘Meyers’Aspidistra leaves
SUNDRIESOASIS® Bioline Large Ring on Stand
Bleached White Midelino SticksSilver Morning Dew Drop
Flat White OASIS® Spray ColourBleached White Skeleton
Bayan Leaves
Take your Seats
freshdesigner tips
• Make sure the wreath is not over-flowered. Keep the central hole large enough to take the table plan.
Brides like to have every element of their wedding themed, and thisclever seating plan surrounded by luscious green and white flowerswill provide a decorative and fragrant centrepiece.
Using an OASIS® Bioline Large Ring on Stand with its rigid backing and theaddition of OASIS® Floral Foam Maxlife will ensure a stable and long lastingdisplay even when using delicate Sweet Peas. Theme the colour harmony tomatch the table designs, and site the floral seating plan near the entrance tothe reception where the fragrant flowers will give off a delicate perfume to greet the guests.
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Now here is a novel idea for a graduation gift. Passing an exam, gaining a degree,receiving a scholarship are all causes for celebration, and what better way tocommemorate success than with flowers, and a floral book is a unique and fun gift.
The OASIS® Bioline Open Book with Stand can easily be transformed into a literary gift withinexpensive leafy pages and an exotic flower arrangement bookmarker running through the centreof the book. Finish off with Sisal tassels and here’s a gift that will speak volumes to scholars.
Graduation
FLOWERS AND FOLIAGE Tropical Leaf Pack including Croton,Draceana, China Grass and Rhapis PalmGloriosa rothschildianaCalla ‘Black Magic’Leucospermum ‘Succession’ Hypericum ‘Envy Flair’ CraspediaArenthera Orchids ‘James Storey’
SUNDRIESOASIS® Bioline Open Book with Stand OASIS® Premium Floral Foam MaxlifeBleached White Midelino SticksApple Green SisalLime Green Metallic WireBrown Bamboo LeavesBlack 5mm Round Headed Pearl Pins
freshdesigner tips
• Use China Grass at the sides of the book to replicate the pages.• Fix a small piece of domed OASIS® Premium Floral Foam
Maxlife into the centre of the book for the flower bookmarker. Secure with pot tape. 5mm Round Headed
Pearl Pins
Bamboo Leaves Sisal
Metallic Wire
OASIS® Bioline OpenBook with Stand
OASIS® PremiumFloral Foam Maxlife
Midelino Sticks
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Flat Wire WreathFrame
Pepe ConesSisalRound Tinware Tubwith Ears
Metallic WireOASIS® Ideal FloralFoam Maxlife
Twice as Nice
freshdesigner tips• To extend the base of the flower arrangement and give extra value
make a frame of Sisal and then bind on Pepe Cones with MetallicWire. Sit this around the rim of the container for added width.
When it comes to hand tieds versus flower arrangements there is no comparison, becausethe floral arrangement wins hands down in visual impact and value for money every time.
Here we take two distinctly different selections of flowers, one tropical and the other an English summermixture and show exactly how the same amount of flowers gives much more impact in a design made infloral foam. Plus OASIS® Floral Foam Maxlife enhances the lasting qualities of the flowers, and this is whatyour shops reputation relies on.
FLOWERS AND FOLIAGE Larkspur
Eustoma ‘Mariachi Misty Blue’Astrantia
Rose ‘Dolce Vita’Sweet Peas
Alchemilla MollisHypericum ‘Jade Flair’
Asparagus virgatus – tree fernRhapis palm
SUNDRIESOASIS® Ideal Floral Foam Maxlife
Lilac Pepe Cones12” Flat Wire Wreath Frame
Soft Lilac Metallic WireLilac Sisal
20 x 10cm Lilac Round Tinware Tub with Ears
A mixed seasonal design is always appealing to customers and with a riot of summer flowers to choose
from now is the time to maximize sales.
Supermarkets sell summer hand tieds by the bucket full so florists have to beinventive and create designs that have the abundant look of mid summer andvalue for money appeal. The benefits of OASIS® Floral Foam Maxlife is that ithas been proven to supply flower life as long, or longer than a vase of water.
Just look at the comparison here, the same flowers yet the flower arrangement in OASIS® Floral Foam Maxlife looks twice as good.
GardenSummer
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Amor Mesh
Palm Leaves
Large Tall GlassCylinder
OASIS® Premium FloralFoam Maxlife
Tropical
FLOWERS AND FOLIAGE Anthurium ‘Tropical’
Strelitzia Phornium
Arenthera Orchids ‘James Storey’Tropical mix foliage
SUNDRIESOASIS® Premium Floral Foam Maxlife
40 x 20cm Large Tall Glass CylinderRed Amor Mesh
Red Palm Leaves
Without doubt this is a lovely tropical flower hand tied, butjust look at the difference when the same amount of flowersare used in a flower arrangement made with OASIS® FloralFoam Maxlife.
Particularly when using Anthuriums, with their rigid stem and faced flower it is difficult to show them off to their full potential in a hand tied design. In the flower arrangement every flower can beseen clearly and the perceived value of the design is heightened to give a much more dramatic and superior look, which appears to be worth so much more money.
freshdesigner tips
• When making the flower arrangement use red Amor Mesh around the outside of the vase to hide the floral foam. D
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Wendy Andrade admits to loving designswith a growing landscape feeling, entwined
natural flowers housed in a tall structure areher favourite look.
Here she shows her unique grow box where the loftygreen Willow Bundle construction gives dynamic
support to Callas, Oncidium and Craspedia. Cleveruse is made of the inner space and differing textures
of the materials.
The arrangement is made in an apple green AcrylicDesigner Cube filled with OASIS® Ideal Floral Foam
Maxlife, to ensure maximum longevity for the flowers.
Inside the Acrylic Designer Cube green WillowBundles are cut to conceal the floral foam and to
echo the structure above.
freshdesigner tips
• Finish off the green Willow Bundle sticks by gluingmatching Hypericum berries to the tops.
OASIS® Ideal FloralFoam Maxlife
Acrylic DesignerCube
Bindwire Mikado Reeds
Willow Bundle
FRESHTHINKINGInnovative design ideas with customer appeal.
FLOWERS AND FOLIAGE EquisetumZantedeschia ‘Naomi’Oncidium ‘Golden Showers’Hypericum ‘Jade Flair’
SUNDRIESOASIS® Ideal Floral Foam MaxlifeApple Green Acrylic Designer CubeApple Green Willow BundleNatural Mikado ReedsGreen Bindwire
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OASIS® Bioline 3DFootball
OASIS®
NAYLORBASE® Ring
Skeleton BayanLeaves
Aluminum Wire
Round Headed PearlPins
SUNDRIESOASIS® Bioline 3D Football
12” OASIS® NAYLORBASE® RingStrong Pink Skeleton Bayan Leaves
Strong Pink Aluminum WireStrong Pink 10mm Round Headed
Pearl PinsPerfect Pink OASIS® Spray Colour
Pink Feather Butterflies on WireOASIS® Floral Adhesive Tube
FLOWERS AND FOLIAGE Carnations ‘Pink Nelson’
Spray Chrysanthemum ‘White Euro’Vanda Orchids ‘Blue Magic’
OASIS® SprayColour
GIRLS
A pinky theme is vital and this over the top design made on an OASIS® Bioline 3D Football with its stable plywoodbase has a 12” OASIS® NAYLORBASE® Ring surround filled with Carnations and embellished with Vanda Orchids.Follow the step-by-step instructions to make this giggly fun design.
For a girly night out, hen party, pampering session or even a chick flick stay at home night with friends, its setting the right tone for the evening that is essential.
STEP 1Soak the OASIS®
NAYLORBASE®
Ring and masswith the white
doubleChrysanthemum.
Make sure theChrysanthemum stems are firmly pushed
into the floral foam and the heads are evenlydistributed to cover the floral foam. Spray
the Chrysanthemum base with OASIS®
Spray Colour Perfect Pink.
STEP 2Once dry pin in Skeleton BayanLeaves to form a pattern around
the edge of the frame, addingsome leaves between the
Chrysanthemum base. Soak theOASIS® Bioline 3D Football and
then carefully place in the centre ofthe flowered ring. Cut the stems of
the Carnations diagonally for easy insertion into the floralfoam and cover the entire OASIS® Bioline 3D Football with
Carnations. Intersperse Skeleton Bayan Leaves securingwith Round Pearl Headed Pins between the Carnations.
STEP 3Make a garland
of loopedAluminum Wire
to trail aroundthe base and
the OASIS®
Bioline 3DFootball. Seal the stem ends of the
Vanda Orchids and glue them intoplace in a random pattern throughout
the design. Add the Feather Butterflieson Wire to flutter between the Orchids.
HOW TO...
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Feather Butterflies onWire
OASIS® FloralAdhesive Tube
Night out
Diamante Pins
OASIS®
NAYLORBASE® Ring
Pearls on Reel
freshdesigner tips
• Use the lime green stems of the Anthurium as a design element by looping through the arrangement and securing the heads into the floral foam.
A riot of sizzling summer colours with a hint of tropical flowers will ensure the partygets off to a dazzling start. Use a 14” OASIS® NAYLORBASE® Ring made withOASIS® Floral Foam Maxlife, that will ensure the flowers stay fresh even if the partycontinues through the night. Discuss colour combinations with the client and thentheme the flowers to match the colour of the fruit punch.
When the heat gets too much then it’s time to cool down with arefreshing summer punch, and what better way to emphasize thepunch bowl at a party than with a garland of flowers.
SizzlerSUMMER
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FLOWERS AND FOLIAGE Roses ‘Milva’ and ‘Video’
and ‘Super Green’Spray Chrysanthemum
‘Feeling Green’Gerbera ‘Serena’
Anthurium ‘Midori’Dendrobium – Green
SUNDRIES14” OASIS®
NAYLORBASE® RingApple Green Pearls on Reel
11mm Clear HeadDiamante Pins
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OASIS® PremiumFloral Foam Maxlife
OASIS® Spray Colour Clear Film Roll
Rustic GrapevineWire
OASIS® Floralife®
LeafshineNatural Wood Bowl
FLOWERS AND FOLIAGE Choose two or three foliage plants
that are compatible and that like thesame environment.
GingerHeleconia
Leprospernum ‘Succession’Moss for soil coverage.
SUNDRIESOASIS® Premium Floral Foam Maxlife
White Natural Wood BowlOctober Brown Spray Colour
Clear Film RollBrown Rustic Grapevine Wire
OASIS® Floralife® LeafshineHouseplant Compost
Gravel or chippings for drainage.
Whatever the weather this exotic plant and flower arrangement will be a longlasting gift as the foliage plants will continue to grow long after the flowershave finished.
This type of design is highly suitable for nursing homes, reception areas, contract work andanywhere that has a hot environment, as the plants will go on living once the flowers havebeen removed and it’s easy to replenish the flowers when necessary. Turn up the heat andfollow the easy step-by-step instructions to create a long lasting arrangement.
STEP 1Line thesprayedbowl with aCello Filmliner forprotectionagainstwaterleakage.Add a layerof gravel orchippingsfordrainage and a few pieces of Charcoal tokeep the soil sweet. Then add a layer ofcompost. Gently tap out the plants fromtheir pots and arrange with the tallerplants to the back of the bowl.
STEP 2Soak twopieces ofOASIS®
PremiumFloral FoamMaxlife andcover halfthe floralfoam with aprotectivepolytheneliner. Insertthe floralfoam into position with one piece at thefront of the design and the other at theback. Firm in the plants and floral foamwith additional compost. Ensure the soil isapproximately 2½cm below the rim of thecontainer for ease of watering.
STEP 3Use the tallexoticHeleconiaand Gingerat the backof thedesign. Cutthe thickstemsdiagonallyand pushwell intothe OASIS®
Premium Floral Foam Maxlife. Use a groupof Leprospernum making a low pathwaythrough the arrangement. Cover the soilwith moss. Twist Rustic Grapevine Wireinto curls and entwine around thearrangement. Spray the foliage plants withOASIS® Floralife® Leafshine.
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A condolence gift is a personal token of shared grief, and a gesture of remembrance.
The design generally sent to the home of the bereaved should be easy to maintain and long lasting, and this is why a floral arrangement is the perfect solution.
Particularly now with the benefits of using OASIS® Ideal Floral Foam Maxlife to enhance the life of flowers, florists can be certain that their arrangement will last longer. Choose a few special flowers to give a traditional basket a contemporary twist and a meaningful expression of sympathy.
Condolences
FLOWERS AND FOLIAGE Corylus – Contorted Hazel
Amaranthus caudatus – GreenAnthurium ‘Midori’
Cymbidium OrchidsZantedeschia ‘Black Magic’Hypericum ‘Green Condor’
AspidistraHedera Helix
SUNDRIESOASIS® Ideal Floral Foam Maxlife
30cm Dark Stained Willow BowlPot Tape
Glass Test Tubes
freshdesigner tips
• When the Orchid heads have short stems insert Glass Test Tubes into the floral foam,
fill with water and pop the Cymbidium headsinto these to give additional height.
OASIS® Ideal FloralFoam Maxlife
Dark Stained WillowBowl
Glass Test Tubes Pot Tape
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ButterflyFLOWERS AND FOLIAGE Phalaenopsis OrchidsSpray Chrysanthemum ‘Feeling Green’and ‘Biarritz’Gypsophila
SUNDRIESOASIS® FOAM FRAMES® ButterflyStrong Pink Midelino Sticks10mm White BeadsOASIS® Floral Adhesive Tube
freshdesigner tips
• Make the Butterfly antennae with Midelino Sticks topped with a Bead.
Love is like a
OASIS® FOAMFRAMES® Butterfly
Midelino Sticks
Beads OASIS® FloralAdhesive Tube
The soft and gentle colouring of this Butterfly tribute and the symbolic connotation of flight makes this a special last gift.
The sturdy OASIS® FOAM FRAMES® Butterfly has indentations in the floral foam toshow the body and wings sections making it easy to use. The soft satin like wings aremade with luxurious Phalaenopsis Orchids and Chyrsanthemums to give texture andimpact.
With OASIS® FOAM FRAMES® Design Frames it’s simple to make personalizedtributes that reflect the character of the deceased and this beautiful Butterfly will be acherished emblem of flight and hope.
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