Post on 03-Jan-2016
description
transcript
OBJECTIVES
123
Develop a younger audience and more advocates.
More visitors to the Sense website.
Social engagement.
THE WI-FI TAKEOVER
CHALLENGE
“HOW DO YOU GET PEOPLE TALKING ABOUT SOMETHING THEY KNOW NOTHING ABOUT?”
CATEGORY INSIGHT
CHARITY FATIGUE
AUDIENCE INSIGHT
“I SEE AND HEAR THROUGH A
SCREEN”
DISRUPT THEIR SENSES
Give them a taste of what it is like to be without communication.
STRATEGY
THE WI-FI TAKEOVERTRANSFORMING UNIVERSITY WI-FI NETWORKS INTO A MEDIA PLATFORM.
IDEA
Sophie is one of 1.7million full-time students in the UK who finds their password has changed.
CONSUMER JOURNEY
Sophie goes to the information desk and is
told the password.
It’s Sense International
A BRAND DISCOVERED
After logging in Sophie is taken to the Sense International Facebook Page and understanding their work, clicks Like.With her senses restored, she passes on the brand name as she tells her friends the password: Sense International.
A MESSAGE AMPLIFIED
OBJECTIVES
123
Develop a younger audience and more advocates.
More visitors to the Sense website.
Social engagement.
CHALLENGE
“HOW DO YOU GET PEOPLE TALKING ABOUT SOMETHING THEY KNOW
NOTHING ABOUT?”INSIGHT
“I SEE AND HEAR THROUGH A SCREEN”
THE WI-FI TAKEOVER
TRANSFORMING UNIVERSITY WI-FI NETWORKS INTO A MEDIA PLATFORM WITH 1.7MILLION IMPRESSIONS
IDEA