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MARKETING YOUR

ATHLETIC PROGRAM

BUILDING THE BRAND

HOW WE ACCOMPLISH THIS MUCH CONTENT

WE'RE PROFICIENT Our staff is expertly trained in the systems they use

Z Q&A x

PROMOTION

OUR REWARDS APP

S Let’s come & see

WWW.GILMOUR.ORG Phone: 440.473.8074 | e-mail: walrichj@gilmour.org

JEFF WALRICH, CAA

Jeff Walrich is in his third year as the director of athletics for Gilmour Academy and his 15th year overall in K-12 independent schools.

KRISTY BOOHER, RAA

Kristy Booher is in her sixth year in athletics at Gilmour Academy and is the associate athletic director for the Upper School and the director of athletics for the Middle School.

ABOUT US GILMOUR ATHLETIC DEPARTMENT

I.  BUILDING THE BRAND

II. PROMOTION OF STUDENT-ATHLETES & TEAMS

III. OUR REWARDS APP

IV. HOW WE ACCOMPLISH THIS MUCH CONTENT

V. QUESTIONS AND ANSWERS

PRESENTATION SUMMARY

BUILDING THE

Different Logos

Different teams had different logos Academic seal

Different Mascots

Different looking mascots in print and gear No one knew which one to use

Dated Signage

Different logos on signs Different fonts

Uniforms

Mismatched uniforms Different brands Different colors

THREE YEARS AGO Who were we?

TODAY WE ARE GILMOUR!

ATHLETIC LOGO One logo

UPDATED MASCOT Modern Lancer

NEW SIGNAGE Official School

Colors

NIKE UNIFORMS Consistent look

#1 #2 #3 #4

GILMOUR ACADEMY ATHLETIC LOGO ONE LOGO – DIFFERENT FORMS

MASCOT FROM CONCEPT TO REALITY

EXAMPLES OF OUR SIGNAGE

EXAMPLES OF GEAR

PROMOTION OF STUDENT-ATHLETES & TEAMS

OUR GOALS Social Media Campaign #Goal5000

PROMOTION

Promoting our student-athletes

and teams

THE BRAND

Continuing to build brand awareness

for all the stakeholders

ENGAGEMENT

Driving engagement and retention of

students and driving inquiries to the

website

GROWTH

Growing inside and outside of our

community

( V Ñ

THE WAGON WHEEL

GILMOUR.ORG

TWITTER Another “hub” plus ingame play-by-play

INSTAGRAM

Athletes and behind the scenes pics

FACEBOOK Our “hub” for everything

YOUTUBE

All video and Lancer Lowdown segments

History of athletics Placeholder for events

FLICKR

All of our designs are uploaded here

PROMOTION

SHARED

INTERACT

75/25/1 RULE BY BRENDAN J. SCHNEIDER, DIRECTOR OF ADMISSIONS, SEWICKLEY ACADEMY

MARKET OUR MARKETING “CONTENT IS FIRE, SOCIAL MEDIA IS GASOLINE” – JAY BAER

THE SIZE OF INCREASE USING # HASHTAGS

=NEW FOLLOWERS

SOCIAL MEDIA

WEEKLY YOUTUBE

MONTHLY GEAR

RELEASES

MONTHLY DID YOU

KNOW? ON OUR SITES

WEEKLY HELP ON CERTAIN TOPICS

!!!!!!!!!!!!!!!!!

ANALYSIS

1300 1498

1703 1967 2402

JULY AUGUST SEPTEMBER OCTOBER NOVEMBER

SOCIAL MEDIA CAMPAIGN

( +10% ( +15% ( +31% ( +51% ( +85%

Number of Likes % change (

SITE HEADERS CONSISTENCY

TEMPLATES RECOGNITION & CONSISTENCY

INFOGRAPHICS VISUAL & ENGAGING

INTERACT

VISUAL HASHTAG

PROMOTION

FACEBOOK PROMOTION CONTENT

CALL TO ACTION

HASHTAGS

HUMANIZE

ENGAGMENT

INSTAGRAM #TBT CONTENT

EXAMPLE OF SHARED CONTENT

LANCER LOWDOWN SEGMENTS

POST-GAME INTERVIEWS

MEDIA DAY PRESS CONFERENCES

RESULT: VISUAL CONTENT, STORYTELLING

SHOWCASE VIDEO CONTENT

•  HIGHLIGHT MAJOR ATHLETIC HAPPENINGS

•  ENGAGE AUDIENCE

•  ADD HUMAN INTEREST ELEMENT

•  BEHIND THE SCENES

LANCER LOWDOWN CONTENT

OUR REWARDS APP

BRIEF: LOYALTY REWARDS PROGRAM

BUDGET: $3000

SOLUTION: MEET THEM HALFWAY

RESULT: MORE STUDENT ATTENDENCE

#LANCERNATION APP REWARDS PROGRAM

AUG SEPT OCT NOV

SOLUTIONS

THE ULTIMATE FAN

EXPERIENCE

o GAME-TIME ACTIVITIES

IN-APP

PURCHASES

PUSH NOTIFICATIONS

STRONG FAN BASE

PRIZES )

ALL-SCHOOL

ACTIVITIES

SOCIAL MEDIA

WHAT THE APP CAN CREATE

HOW WE ACCOMPLISH THIS MUCH CONTENT

K IV "

MANAGES ALL SOCIAL MEDIA

SITES, BRANDING AND CONTENT

MANAGES ALL VIDEO CONTENT

AND ASSISTS WITH GAME-DAY

SOCIAL MEDIA

OTHERS THAT CONTRIBUTE:

1.  TRAINER 2.  ACCOUNTANT 3.  STUDENTS

THE TEAM

HOOTSUITE

CALENDAR

MINI-IPAD IOGRAPHER SET-UP WITH MIC, LIGHT, AND

TRIPOD

CANON EOS T3I IPHONE 6

OUR EQUIPMENT

Go ahead. Ask away.

QUESTIONS AND ANSWERS Where we hope you’ll find the answer to any question you may have about

FACEBOOK facebook.com/GilmourAcademyLancers

TWITTER twitter.com/GALancerAD

YOUTUBE youtube.com/GAAthletics

INSTAGRAM instagram.com/GALancerAD

PINTEREST pinterest.com/GALancerAD

FLICKR flickr.com/photos/GALancerAD

FOLLOW US SOCIAL LINKS

See you soon!

YOU THANK FOR LISTENING

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