#ONA12: How to better measure the impact of journalism

Post on 27-May-2015

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My slides from the "Have an impact. Then measure it!" session at the Online News Association conference 2012. Presented Friday, Sept. 21 at 11:30 PT in Bayview AB room.

transcript

Quantifying impact

Finding better ways to measure journalism

Greg Linch@greglinch

bit.ly/GLimpactwww.greglinch.com

#ONAimpact

The Problem

Purpose

Goals

Success

Inspirations

Where should we look?

Comedy

http://de-motivational-posters.com/de-motivational-poster/1191/lolometer-did-you-know-you-can-measure-funny-on-the-internet

Baseball

Commerce

Drug trials

International development

Symphony orchestra

Science

Newspapers

In conclusion...

How?

Send your ideas...

bit.ly/ONA12impactideas

Greg Linch@greglinch

bit.ly/GLimpactwww.greglinch.com