MOBILE VIDEO FOR AND BY THE PEOPLE

Vuclip and Education Around the World

23%

42%

24%

8%3%

Age

Under 1818 to 2526 to 3536 to 55Over 55

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7 questions, 27 choices

Vuclip’s Education Survey

80,000 responses over 3 days

47%

9%9%

35%Globally• 47% of people overall said it’s money• 9% of people said school is too far away• 9% of people said it’s access to teachers• Only a little over a third of people said that

they didn’t experience any obstacles, so that means we have a lot of work to do as a global community

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Obstacles to education today…

51%

7%7%

35% Insufficient MoneySchool Is FarAccess To TeachersNothing Stops Me

In IndiaMore than half of respondents said money is the main obstacle to getting an education

GloballyCareer development was the number one choice*, beating out “for fun,” “finish school” and “teach kids.”

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What would be your learning goals?

In IndiaCareer development is particularly important to males and females

in the 18-25 ages

40%

17%33%

14%

*All respondents 18 yrs and older

50%9%

31%

11%

33%

11%45%

11%

Goals In Ages 18 - 25

India Learning Goals

For funFinish schoolCareer developmentTeach kids

Globally29% said mobile versus 25% at school

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Where would you most prefer to learn?

In IndiaOnly 18% said that they would

prefer to learn in a school compared to the 25% globally who answered this way.

The Indian audience skews even more open to learning at home, on mobile and on computers.

48%

18%

9%

25%At HomeAt SchoolOn ComputerOn Mobile

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How interested would you be in education through your phone?

GloballyMore than half of people said “very interested.” Specifically 65% of males; 51% of females

And when you look at males under 17, this number grows to 84%. This is a huge audience for mobile education.

65%16%

10% 9%

Very In-terestedSomewhat In-terestedNot Very In-terestedNot In-terested

51%24%

14%

12%

In India67% said they were interested and the under 17 age range for both genders this number were 59% females; 88% of males.

Top 15 countries most interested in mobile phone learning

Bangladesh 85% Philippines 85% Pakistan 82%India 82% Nigeria 81% Malaysia 80%

Canada 80% Indonesia 77% Saudi Arabia 76%UAE 76% UK 75% US 75%Iran 74% Brazil 74% Mexico 67%

% of survey respondents

What we need to do to democratize education access:

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1. Dropping prices of tablets and smart-phones

2. Offer easy to consume content in a way that is suited for mobile e.g. creating clips that are 10 minutes or less

3. Make the user experience engaging by adding elements of fun

4. New business models that bring down the cost of receiving an education

About the Vuclip Education Portal• Audience: K-12 + higher education• Content from Khan Academy K-12

and MIT Higher Education

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Algebra American Civics Biology Core Geometry Calculus Multivariable Calculus Vector Arithmetic Applied Probability Aircraft Systems Engineering

Thank You

Vuclip / 1551 McCarthy Boulevard, Suite 213 Milpitas, CA 95035

Mobile Video: Bridging the Gap

• English in Action (EiA) project in Bangladesh uses mobile to teach English - anticipate that more than 25 million people will be involved by 2017

• “The New York times earlier this year published a list of ways schools could encourage the use of the cellphones in education.

• GSMA mobile industry body found that “Education is one of the three biggest priorities in life for the young people surveyed [in developing worlds], with 39% naming it as their key priority.” 63% of youths surveyed believed that they could learn through even a basic mobile device.

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