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100 clients/year
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20 hours/client
Photo credit: Nati Devalle (flickr)
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Prepare good questions
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The client kickoff
Photo credit: M.V. Jantzen (flickr)
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Set up analytics!
Photo credit: Ian Muttoo (flickr)
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Where are your users from?
Google.com/Analytics
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How did they find your site?
Google.com/Analytics
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How are they looking at your site?
Google.com/Analytics
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What are they clicking on?
Google.com/Analytics
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What are they looking at?
Clicktale.com
Attention vs. Scrolling
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Do they know the purpose of your site?
FiveSecondTest.com
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Do they know where to click?
NavFlow.com
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Is there previous research?
Photo credit: Mike Bonnet Jr. (flickr)
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Look at Facebook
Photo credit: Ian Muttoo (flickr)
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Look at Twitter
Photo credit: Fumi Yamazki (flickr)
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Look at customer support emails
Photo credit: Duane Hess (flickr)
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Then build your personas/profiles!
Photo credit: Bearman2007 (flickr) Thanks! - @awirtanen