one thing people with MS can count on. N ATIONAL M ULTIPLE S CLEROSIS S OCIETY.

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one thing people with MS can count on.

NATIONALMULTIPLE SCLEROSIS

SOCIETY

NATIONALMULTIPLE SCLEROSISSOCIETY

Getting Our Story Told to the Public

(or how to get attention)

Today’s Media Environment

• Explosion of media choices• Media “clutter” is at an all time high• Younger audiences are harder to reach

than ever before due to fragmentation and internet

• Television viewership down – radio good

• High speed internet access delivers video, audio and voice

• Out of home media is gaining strength

• Paid advertisers are demanding reduced clutter

How Do We Survive the Changes?

• Learn the new technologies

• Leverage your own web site

• Diversify placements

• Target your audience

Why is Our Story Important?

• Educate the public about the disease and impact on society.

• Provide linkage to people with MS and their families

• Soften the market for fund raising work

What NMSS has done….

• Focused on individual stories

• Kept website up to date

• Knows writers and reporters in the science field

• Target stories to market

What is Your Society Doing?

one thing people with MS can count on.

NATIONALMULTIPLE SCLEROSIS

SOCIETY

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