Online Fundraising

transcript

Online Fundraising

Presentation

1.Trends2.Objectives3.Challenges4.Tactics5.Examples

Trends

Consolidation

Cyber-Sooner

Campaigns + Causes

Communications = Promote Online

Content = Maximize

Partners + Allies

Create Blog, Badges, Widgets

Current vs. Future

Objectives

1. Capture more donors locally

2. More economical recruitment + engagement

3. Expand donor pool + contributions nationally

4. Provide a election cycle (lifetime) connection

Challenges

Tactics

Activity

Daily ConsistentInformativeComprehensiveOffline + OnlineFun Creative

http://images.google.com/imgres?imgurl=http://blog.active-endpoints.com/wp-content/uploads/2008/02/number1.jpg&imgrefurl=http://www.vosibilities.com/tag/vos/&usg=__movXKkPOUuQwjvdudfiwBOGQxCY=&h=300&w=300&sz=4&hl=en&start=2&sig2=GlL4OaVbIi4VeDDOQT3i7Q&um=1&tbnid=4DvoaXl6Tc095M:&tbnh=116&tbnw=116&prev=/images?q=number+one&hl=en&rls=com.microsoft:en-US:IE-SearchBox&um=1&ei=qOClStiBMJPIlAenv_SzAQ

Consolidation

Own outreach and work with alliesUnified logosDistributed content

Branding

Email SignatureWeb pagesHandoutsPrinted messages + documentsPartnershipsArticles

http://images.google.com/imgres?imgurl=http://www.thejoyofshards.co.uk/visits/edinburgh/joe/3.jpg&imgrefurl=http://www.thejoyofshards.co.uk/visits/edinburgh/joe/index.shtml&usg=__Dro0Yb-zhOPD1cPaXqSbuDvBE30=&h=283&w=300&sz=39&hl=en&start=6&sig2=qhGIVNsHxBbkQcsUTQEnvw&um=1&tbnid=MToRggVH_bTZSM:&tbnh=109&tbnw=116&prev=/images?q=three+number&hl=en&rls=com.microsoft:en-US:IE-SearchBox&um=1&ei=LOelSpfeIpTGlAf8qYm0AQ

Donor Training + Engagement

WebinarsConference CallsTele-Town HallsPresentationsTutorialsEngagement

http://images.google.com/imgres?imgurl=http://upload.wikimedia.org/wikipedia/commons/7/78/Number_4.jpg&imgrefurl=http://rosettathurman.com/blog/tag/friday-four/&usg=__6SJ6shxXCfmHhScecOfTBnAbuX4=&h=1929&w=1409&sz=1281&hl=en&start=2&sig2=LUN0cjodl8CyuS70nRXpYQ&um=1&tbnid=Qt_GOH3INybPCM:&tbnh=150&tbnw=110&prev=/images?q=number+4&ndsp=18&hl=en&rls=com.microsoft:en-US:IE-SearchBox&sa=X&um=1&ei=leKlSq6gJciylAfkkqzpBg

Maximize Content

PhotosVideos AudioMagazine + ArticlesPresentationsEventsCampaign Inflection Points

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Partners + Allies

Current DonorsLiked Minded Groups + IndividualsOnline Groups + Activities

http://images.google.com/imgres?imgurl=http://farm3.static.flickr.com/2234/2454447475_2693b39fa2_o.jpg&imgrefurl=http://flickr.com/photos/lwr/2454447475/&usg=__GyfeKxOEW4ueUCvsoP1Fsk8ReKo=&h=1700&w=1700&sz=170&hl=en&start=7&sig2=_kfcNovVgGMgdSE9080PRQ&um=1&tbnid=DfP9PYU1-rKOWM:&tbnh=150&tbnw=150&prev=/images?q=number+6&hl=en&rls=com.microsoft:en-US:IE-SearchBox&um=1&ei=1-SlStHXMpHQlAfhrIm0AQ

Widget + Blog + Social Campaigning

Widely available social networks Pulls content from website More exposureSpread to other placesOngoing dialogue Listening

http://images.google.com/imgres?imgurl=http://upload.wikimedia.org/wikipedia/en/d/d7/7NumberSevenInCircle.png&imgrefurl=http://www.youtube.com/user/nadeboy7&usg=__l_SduqtPWKlez8LjA_T4f234xp0=&h=500&w=500&sz=16&hl=en&start=1&sig2=lMyzqfc-5HmbI9M3PZnJiA&um=1&tbnid=fDK_7Ffv54pyuM:&tbnh=130&tbnw=130&prev=/images?q=number+seven&hl=en&rls=com.microsoft:en-US:IE-SearchBox&um=1&ei=8uWlSuCEDY-TlAeohoznBw

Nothing in a Vacuum

Offline = OnlineShare ThisEvent BriteFacebook ConnectStatus UpdatesHashtagsTwibbons/Icons

http://images.google.com/imgres?imgurl=http://www.brunswickbilliards.com/dealer_resource_center/images/eight_ball.jpg&imgrefurl=http://hollywoodflakes.blogspot.com/2007/11/number-eight.html&usg=__ZkUYw2Qd_eaYaEC3Pf0XTiQO0cs=&h=254&w=375&sz=5&hl=en&start=13&sig2=o-oaTiicKx5-HDo2skD4Pg&um=1&tbnid=bFvWKetu_jWuKM:&tbnh=83&tbnw=122&prev=/images?q=number+eight&hl=en&rls=com.microsoft:en-US:IE-SearchBox&um=1&ei=wualSqG5A43ElAfI5PizAQ

Noteworthy + Special

Time SpecificTask SpecificContests“Money Bomb”Online Advertising

Measurement

NumbersBuzzAnalyticsFeedbackContributions

Examples

8:39pm E

Marc A. Rossmarc@2ndsix.com@marcaross@microadvocacy+1 (703) 598-3242Blog: advocacytwopointzero.comWeb: 2ndsix.com

Online Fundraising

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