Online Giving Matters

Post on 19-Jul-2015

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ONLINE GIVING MATTERS

WHO WE ARE

Creative and technology solely for nonprofit organizations.

OUR SERVICES

STRATEGY

WEB DEVELOPMENT

GRAPHIC DESIGN

CRM STRATEGY & INTEGRATION

COPYWRITING

TRANSLATION

WHY ONLINE GIVING MATTERS

ONLINE GIVING ROSE 13% IN 2013

But nonprofits that gave donors the best online-giving experiences raised 25 percent more than other

organizations.

MOBILE COUNTS FOR HALF OF ALL

WEBSITE VISITS

For some nonprofits

NONPROFITS COMMUNICATE FOR THREE MAIN REASONS

PROGRAMS FUNDRAISING

ADVOCACY

online in print on air in person mobile

visual

identity

messaging

platform

vision

mission

values

objectives

audiences

positioning

personality

ORGANIZATIONAL LEVEL

IDENTITY LEVEL

EXPERIENTIAL LEVEL

INFRASTRUCTURE

INNOVATION

INTEGRATION

30% OF ALL ONLINE GIVING

OCCURS IN DECEMBER

SO WHAT SHOULD YOU DO THE

OTHER 11 MONTHS OF THE YEAR?

ONLINE PRESENCE

1. BUILD

SYSTEMS & PROCESSES

2. IMPROVE

LIKELY DONORS

3. ENGAGE

LIKELY DONORS

3. ENGAGE

THANK YOUcarla @ highwaytwenty.com

602-810-0434