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Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com

Online Surveys 2.0

ASCFunky Data: working with unconventional data in surveys

and research

25 September 2012, Imperial College, London, UK

Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com

Introduction

o Netherlands and Lithuaniao Knowledge Exchangeo Business Intelligenceo E-Learning

o Across EUo UK: JISC, UKCES, Connexions

Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com

(online) Software Systems

o Many were based on existing offline systems

o Functionality copied, not redesignedo Misplaced analogieso Slow innovation

Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com

Examples

E-mail : POP, CC, Inbox, Outbox, Address book

E-books: Bookmarks, Margin notes, ToC

E-learning and Assessment: PDF, text and images, Multiple choice

Other : File System, Desktop, Saving of documents

Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com

Online Surveys Today

o A lot of multiple choice questions

o Score matrices (on 5 or 10 point scales)

o Mostly written introductions

Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com

Online Surveys Today

o With

� Rules

� Automatic data entry

o Without

� Breaking the format

� Handwriting

� Drawing

Online versions of paper survey forms

Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com

But there is more...

Being in an online environment allows us

to use online content

Being in a dynamic environment allows us

to use dynamic features

Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com

Online content

o Multimedia: Pictures, video, audio

o Uploaded or embedded

o Wherever we need it:

� to introduce a subject or question;

� as answer options;

� as answers from users.

Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com

Multimedia

Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com

Associative questions

Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com

Two-dimensional thinking

Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com

Sliding scales

Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com

Lightbite Toolbox – Authoring

Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com

Adaptive Surveys

o Dependent questions

o Dependent sections

Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com

Drawing conclusions

o Use any question result to filter survey results

o Generate graphs on the fly (bar, pie, stacked,

bubble)

o Research free text using tagclouds

o Thumbnail overviews of uploaded pictures

Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com

Drawing conclusions

o Use any question result to filter survey results

o Generate graphs on the fly (bar, pie, stacked,

bubble)

o Research free text using tagclouds

o Thumbnail overviews of uploaded pictures

Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com

Drawing conclusions

o Use any question result to filter survey results

o Generate graphs on the fly (bar, pie, stacked,

bubble)

o Research free text using tagclouds

o Thumbnail overviews of uploaded pictures

Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com

Near future

o Create audiomaps from (uploaded) videos

resulting in videowalls with themed clips

o Analyse positives and negatives in free text

o Integration of public datasources

o Contextual content

Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com

We need you!

Join our public beta

October 2012

Raymond Elferink

raymond@raycom.com

Raymond Elferink – raymond@raycom.comRaymond Elferink – raymond@raycom.com

“Let others praise ancient times; I am glad I was born in these.”

Publius Ovidius Naso (43 B.C. - A.D. 18)