Post on 14-Feb-2016
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Online Video Advertising
Online Video AdvertisingMatt McPhersonRedwood Credit Union
Online Video Facts40,000,000,000+ watched online each monthThe average user:Watches 3 videos a dayWatches 30 minutes a day33 Years OldIs as likely to be Male or Female50% are Head of HouseholdThere are as many people over the age of 65 as there are under the age of 18 watching videosYouTube is the world's second largest search engine and third most visited site
DemographicsEvenly split by gender:53% Male; 47% FemaleMedian age: 33 years oldMedian income: $74,00069% college educated47% are married71% employed15% students
YouTube 2011
ProjectionsNielson company says Online Video Advertising is 5-10 times more effective than Banner AdvertisingOnline Video Advertising is expected to grow 324% by 2014
Online Video AdvertisingWhat is it?Traditionally: The annoying advertisement that you have to watch before you watch your video
Types of Online Video AdvertisingUnlimited options but popular types*Pre RollIn-Stream TakeoverAd SelectorInside-Out-Roll*Interactive OverlayVideo in VideoData Entry and Capture
*Most likely options for RCU
Credit Union Example
General Info3% Click through rateEnglish or Spanish VideoUp to 10 filter options on target audience
CostPre Roll = 3.2 cents per impressionInteractive Overlay = 4.7 cents per impression
Recommended minimum of 20k impressions a month ($640-$940)
Should you use it?ProsImproves SEOMulti-channel source of reusable/repurposed contentFacebook, YouTube, Twitter, RCU website moreTarget your audienceDeliver to your stakeholder undeniable data
ConsHigh Quality = High Cost (maybe)One more element to your campaignNo RCU data on ROI
Questions?
Other6400.017