Online Video Advertising

Online Video AdvertisingMatt McPhersonRedwood Credit Union

Online Video Facts40,000,000,000+ watched online each monthThe average user:Watches 3 videos a dayWatches 30 minutes a day33 Years OldIs as likely to be Male or Female50% are Head of HouseholdThere are as many people over the age of 65 as there are under the age of 18 watching videosYouTube is the world's second largest search engine and third most visited site

DemographicsEvenly split by gender:53% Male; 47% FemaleMedian age: 33 years oldMedian income: $74,00069% college educated47% are married71% employed15% students

YouTube 2011

ProjectionsNielson company says Online Video Advertising is 5-10 times more effective than Banner AdvertisingOnline Video Advertising is expected to grow 324% by 2014

Online Video AdvertisingWhat is it?Traditionally: The annoying advertisement that you have to watch before you watch your video

Types of Online Video AdvertisingUnlimited options but popular types*Pre RollIn-Stream TakeoverAd SelectorInside-Out-Roll*Interactive OverlayVideo in VideoData Entry and Capture

*Most likely options for RCU

Credit Union Example

General Info3% Click through rateEnglish or Spanish VideoUp to 10 filter options on target audience

CostPre Roll = 3.2 cents per impressionInteractive Overlay = 4.7 cents per impression

Recommended minimum of 20k impressions a month ($640-$940)

Should you use it?ProsImproves SEOMulti-channel source of reusable/repurposed contentFacebook, YouTube, Twitter, RCU website moreTarget your audienceDeliver to your stakeholder undeniable data

ConsHigh Quality = High Cost (maybe)One more element to your campaignNo RCU data on ROI

Questions?

Other6400.017