Video Advertising...and why it has to be part of your 2020 marketing strategy
Video Advertising
Often our events clients are in need of more video content, or just have outdated post show videos. We want to change that!
Tag Digital are rolling out a new video offering - creating you a teaser video for your upcoming show to:
• Excite the audience
• Ensure you are ready with the best format for ad networks
• Can utilise video advertising - cheap and effective media
Once we have strong content we will then always be able to utilise:
• YouTube Custom Intent & True View for Action
• FB video Campaigns
• Instagram video/stories
These ad formats are cheaper, super effective and a great way to engage users and build new audiences through engaged with content.
Video Advertising
The Facts
• 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)
• By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
• A Facebook executive predicted that their platform will be all video and no text by 2021. (Quartz)
• Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
• Social video gets shared 1200% more than text and images combined. (Wordstream)
• YouTube is the second most popular website after Google. (Alexa)
• 92% of users watching video on mobile will share it with others. (Wordstream)
• Video campaigns on LinkedIn have 50% view rates. (LinkedIn)
• Mobile video ad spend is expected to be around 72% of the total digital ad spend this year. (eMarketer)
YouTube has improved significantly from a conversion point of view and can even have lower CPAs than some competitive search campaigns and/or display audiences!
Video Advertising
OUR PRODUCTS
Digital Video for Ad Networks - Production
• Quick and easy process
• 3 different video product types to choose from
• Produced specifically for social media & YouTube
• 4 video resolutions covering all networks formats and resolutions
• Mobile ready
• Organic and paid social media activities ready
• Best practice implemented
16 : 9
4 : 4 4 : 5
9 : 16
Video Advertising
OUR PRODUCTS
Where and how you can use our videos?
• Shared Post Video
• Stories
• Desktop Feed Link Video
• Carousel Video
• Collection Video
• Canvas Video
• Autoplay Video Canvas Ad
• In Feed Landscape (Organic & Ads)
• Instagram Stories (Organic & Ads)
• Carousel Video
Video Advertising
• Organic YouTube Video (can be embedded on website)
• Skippable & Trueview Ads
• Non-Skippable Trueview Ads
• Trueview for Action Ads
• Shared Video
• Video Ad
• Video Wide Ad
Other included platforms:35+ Organic and Ad formats covered.
Video Advertising
Smart Slideshow
What you provide:
• 7+ High resolution pictures
• Up to 5 USP texts (each up to 5 words)
• Call to Action text
• Your website url
• Your Logo
• Brand guidelines (optional)
What you get:
4 videos covering all social network formats and resolutions
• 16 : 9
• 4 : 4
• 4 : 5
• 9 : 16
VIEW FULL SHOWCASE ORDER NOW
Video created with client images
£1500
Deliverables
• 1920 × 1080 mp4 video file (16:9)
• 1080 × 1350 mp4 video file (4:5)
• 1080 × 1080 mp4 video file (4:4)
• 1080 × 1920 mp4 video file (9:16)*up to 7 business days for first version and up to 2 free edits
Video created with client video & images
£2000
Deliverables
• 1920 × 1080 mp4 video file (16:9)
• 1080 × 1350 mp4 video file (4:5)
• 1080 × 1080 mp4 video file (4:4)
• 1080 × 1920 mp4 video file (9:16)
Smart Reel
VIEW FULL SHOWCASE
What you provide:
• HD Video footage from your last show
• 7+ High resolution pictures (optional)
• Up to 5 USP texts (each up to 5 words)
• Call to action text
• Your website URL
• Your Logo
• Brand guidelines (optional)
What you get:
4 videos covering all social network formats and resolutions
• 16 : 9
• 4 : 4
• 4 : 5
• 9 : 16
*up to 7 business days for first version and up to 2 free edits
Video Advertising
ORDER NOW
Video created with stock video & images
£2500
*up to 7 business days for first version and up to 2 free edits
Deliverables
• 1920 × 1080 mp4 video file (16:9)
• 1080 × 1350 mp4 video file (4:5)
• 1080 × 1080 mp4 video file (4:4)
• 1080 × 1920 mp4 video file (9:16)
Stock Reel
What you provide:
• Up to 5 USP texts (each up to 5 words)
• Call to action text
• Your website URL
• Brand guidelines (optional)
What you get:
4 videos covering all social network formats and resolutions
• 16 : 9
• 4 : 4
• 4 : 5
• 9 : 16
Video is produced entirely using high quality stock videos and images.
SHOWCASE COMING SOON
Video Advertising
ORDER NOW