Michael Mayer

TNO | Innovation for Life

history and inspirations from the commercial world

Open innovation

Open Vs Closed Innovation

Chesbrough (2003)Open Innovation: The New Imperative for Creating and Profiting from Technology

Chesbrough (2006)Open Business Models

• Main points• how to assess a company’s current business model• how to overcome common barriers• how to create a more open model

• "innovation intermediaries" • acilitate companies’ access to external technologies

• IP protection

Chesbrough (2011)Open Services Innovation

• Four new concepts are introduced

1. Think of Your Business as a Services Business  

2. Co-Create with Customers and Partners

3. Extend Services Innovation Outside Your Organization

4. Transform Your Business Model with Services and Open Innovation

Open innovation … the bottom line

Other advantages of open innovation

• Faster time to market• Reduced risk of innovation• Less risk guessing what the market wants• Let the market / community tell you what they want• Integrated community innovation• Innovation can come from anywhere and anyone• Some of the best ideas are outside of your organization• Some of the best solutions reside outside of your organization• Lower R&D and operating costs• Supplement to internal R&D• Tapping into the virtual R&D community• Creating brand evangelists out of your community• Shared IP can create a formidable barrier to entry

People make their own news …

Connecting problems with solutions …

Other research & development platforms …

Collaboration between firms

Open innovation facilitator

Collaboration between firms - examples

Alfa 8C Competizione

Crowdsourcing

Ideas implemented:

•several new tastes•eco-concious starbucks card•starbucks mobile card•veggie breakfast sandwich•WiFi•…

Crowdsourcing

100.000 people participate37.000 ideas generated

12.000 ideas84 comments347 ideas implemented

Improving products throughcustomer experience

Fiat Mio: 10.000 ideas submitted by users

Crowdsourcing

P&G tremor competitive intelligence: capturing impressions and trends, establishing relationships, understanding specific publics. World-of-mouth marketing, consumer to consumcer conversations

User manufacturing

• Users are becoming not only co-innovators, but also manufacturers, using new infrastructures

• Easy-to-use design software• Open repositories of designs• Easy-to-access flexible manufacturing technology

User manufacturing

The social media landscape

Open innovation with social media

(Delicious)

Open Innovation and co-creation happens anyway …

… so it should be used in a constructive way!