Saving TelecomsBy using an open innovation approach

Marc Schaer – May 20, 2008

European wireless marketsare showing penetration rates

> 100%

Voice revenues willat maximum

grow with the

rate of GDP.

Form today‘s verticallyintegrated to a

horizontal architecture.

Content

Services

Core NW

Access

Mobile + Fixline Access

=>Core NW

Internal Services

Capability Exposure

External Services

Content

Content

Services

Core NW

Access

Mobile Fixline

Telecom assets to be exposed…

• User Indentity• Charging• Profiling• Presence• Location• Alerts / Notifications• SIM access

• Messaging• Call Control• Parental Control• User Status• List Management• Device Information• …

Sources of innovative ideas.

Can we unlock this?

Source: IBM “The Global CEO study 2006”, based on interviews with 765 CEOs and business leaders

Unlocking the long tail of services.

VoiceSMS

IPTVLBS

Blogs PresenceCommunity services Virtual Worlds

Tagging Mashups

* =

+ +

Putting it into practice.

Not enough!

We also need these items.

Networks

Internal Services

API exposure (WS , REST, JSON)

CommunityManagement

SCE Toolbox

Business Models

Incentives

Innovative External Services

InnovationSources

CompetitiveAdvantage

Cooperation’s

Unique assets & enablers C

atal

ysts

+

=

Enab

lers

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+

Creation of additional wealth

Dif

fere

nti

ato

rs

Op

en In

no

vati

on

Mo

de

l

Mashups: API + API =

Applied to the Telco world.automatic update of your location and presence in facebook and

allow others to send SMS via facebook

Existing initiatives from telcos…mostly in beta state