Oppi conclave nov 2013 gen y

transcript

OPPI Conclave : Nov 27, 2013 Attracting and Engaging - Gen Y

Sharing Practices from my experiences, observations and learnings from my brush with Gen Y

Prof S K Palekar Chairperson – Executive Education

S P Jain Institute of Management & Research skpalekar@hotmail.com

My Major Gen Y Experiences

OF VARIOUS AGE GROUPS Yuva Parivartan (NGO) : 15 – 20

Eureka Forbes (Sales) : 22-27 Exec Edu at S P Jain Institute (Education) : 30 -35

skpalekar@hotmail.com

Yuva Parivartan ( 1998 – Now ) “Giving a second chance” to dropouts

Realizing the demographic dividend of India through “livelihood skilling” .

Last year we trained 1 Lakh + in 75 centers

www.yuvaparivartan.org

Gen Y Eureka Forbes ( 1998- 2009) “Your Friend For Life” at your door !

6000 people in 175 offices Low fixed compensation : High Attrition

Huge load of sourcing, hiring and training Making “Unready” candidates “Ready”

For one of the toughest selling jobs in India

www.eurekaforbes.com

Gen Y at the Executive Education Center

of S P Jain Institute

Young Executives 30 – 35 Who learn concurrently with their job

http://www.spjimr.org/pgemp/index.asp

Gen Y Characteristics

Tech Savvy Access to many influences Less influence of parents and teachers Multi-tasking Attention deficit Digital Interaction vs Real interaction Traceable footprints : GPS, Uploads, tweets Ambitious and also want instant gratification

My Take

They are grown up physically but still to grow in their outlook and purpose

They have many influences and their “Digital : Real“ ratio is increasing day by day

Traditional influences of parents, teachers, bosses, and company values are waning. Their heroes are on Twitter, Facebook, You tube

So, what do we do? skpalekar@hotmail.com

So what do we do? Sharing 3 Practices….

Gamification

Treat them as customers and not employees

Involve them in on-line communities

Gamification

“Knowledge Olympics” at Eureka Forbes

Events, Participants, Marshalls, Medals, Prizes, Photos, Video Conferences

Example : Gathering Competitive Information

Treat Them as Customers

You are not employing them. You are motivating them to get satisfied through work.

Service Profit Chain Model from HBR

You need a “Positioning” for internal customers too ! skpalekar@hotmail.com

The EuroChamp

Earning

Learning Pride Euro-Champ

Built into the systems. Visibly deployed.

Linked to managers’ bonuses. Built into KRAs.

Repeatedly reinforced. Consistently practiced.

Increase Earning Potential Steps To Success Plan

Incentive Plan

Millionaire at 61 Earn Forex

In House Boutique

Company Bike

Basic Salary

Involve them on-line when they are off-site

The practice of using blogging to create a community for each academic course

Summary of 3 Practices

Gamify the work for Generation Y Treat Generation Y employees as customers

Use tools like blogging for Generation Y

Thank You

skpalekar@hotmail.com +91 9821046013

Oppi conclave nov 2013 gen y

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