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Optimizing the

Blog VolcanoYour Own Online Vesuvius

Brian Massey

Conversion Scientist™

Conversion Sciences, LLC

@bmassey

The Blue Line in our Blogs

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The Conversion Scientist Blog Volcano in 2014

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Measuring the success of a blog

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Getting your blog to erupt

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Converting blog traffic into leads and sales

The Conversion Scientist Blog

Contact:

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In 2014, The Conversion Scientist Blog Erupted

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After a flat 2013…

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The Blog Volcano

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Creating Eruptions

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Frequency of Publication

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Frequency of Sharing

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Conversions

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Content + Offers

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Article:

8.23%

Conversion Rate

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Home Page:

6.31%

Conversion Rate

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Article

3.48%

Conversion Rate

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Article:

2.83%

Conversion Rate

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Home page as Landing Page

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The Right Offer

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Organic Traffic

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Frequency of Sharing

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@bmassey35

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The Conversion Scientist Podcast

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Your Blog Pages are Landing Pages

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Key Takeaways

• Your blog is not social media, it is a content engine.

• RSS Feeds are the most valuable output of your blog.

• Blog content can be “felt” through email and other social networks.

• As they grow, blogs can be seen better by search engines.

• Social will have an indirect ROI.

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Websites that Deliver Revenue

• Your Conversion Lab

• Marketing Batteries

• Blogs that Erupt

• Backwards Landing Pages

• Checkout Cholesterol

• Social Homing Beacons

Find it on Amazon

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Thank You

The Blog VolcanoSetting up Your Own Online Vesuvius

Brian Massey

Conversion Scientist™

brian@conversionsciences.com

@bmassey

Blog: www.ConversionScientist.com