Karen JeannetteeXtension Content Support

https://www.extension.org/people/karenjeannette

OSU Extension County Coordinators MeetingNovember 9, 2010

Social Media:Social Media:Why?Why?

Tips for HowTips for How

Map created @ http://apps.asterisq.com/mentionmap/#

New….

• Scale• Connections• Experiences• Ways of Doing

My Learning NetworkMy Learning Network

The Internet is a Change AgentThe Internet is a Change Agent

2000 2010

Internet Use StatisticsInternet Use Statistics

http://pewinternet.org/Reports/2010/Social-Media-and-Young-Adults/Part-1/Demographics.aspx?r=1

Changes in Internet Use Changes in Internet Use (2000 – 2010)(2000 – 2010)

2000 2010

Internet Use 46% 74%Broadband 5% 65%

Online Video 20% 55%Cell phone users 53% 85%Connect Wireless 0% 57%

Use Cloud Services 0% 66%

Statistics Presented at National eXtension Virtual Conference Lee Rainie, NeVC Keynote: Becoming Visible in the New Media Ecology, http://www.extension.org/learn/event/45

http://www.flickr.com/photos/41993437@N00/3687133355/

Whose Using Social Networks?Whose Using Social Networks?

http://www.pewinternet.org/Reports/2010/Older-Adults-and-Social-Media.aspx

Web 2.0Web 2.0

http://en.wikipedia.org/wiki/File:Web_2.0_Map.svg

http://www.flowtown.com/blog/the-2010-social-networking-map

Online social tools help provideOnline social tools help provide

AccessTime - Flexibility

MobilityInformation Management

Diverse & Relevant ConnectionsEmergent Learning Opportunities

Collaborative PotentialAnd More…

We have new expectations of We have new expectations of connecting with informationconnecting with information

We have new expectations of We have new expectations of gathering & learninggathering & learning

Transparency

ShareAttract

Experiential Learning

Co-learningCo-creating

How to How to Start with Social MediaStart with Social Media

Social Media Potential Social Media Potential

ExtensionEngagementBuilding & Maintaining

Relationships

Access. Attract. Achieve. John Hagel III, John Seely Brown and Lang Davison. 2010. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. Basic Books. <http://blogs.hbr.org/bigshift/2010/04/a-brief-history-of-the-power-o.html>

Tips for Tips for How to Use Social MediaHow to Use Social Media

Access• Write and Publish for the WebAttract-Learn• Using Value Added Tools• Connect through Conversation• Connect and IntegrateAchieve-Shape• Draw out resources

Learn. Do. Reflect. Adjust.

What are your Goals?What’s important?

What are we trying to achieve?

Who do we need to connect with?

Social Media StrategySocial Media Strategy

Trying and participating is essential to understanding how…

National eXtension Virtual Conference, Keynote, Nancy White (recording): Me, We and the Network: Weaving Participation

Ideas for Starting Ideas for Starting with Social Mediawith Social Media

• Share things you already create & manage

• Connect around an interest, passion, cause, need

• Set simple goals– E.g. Find 1 new person to

follow & add 1-5 of their connections to your list

Start with a friend/colleague

http://www.extension.org/people/colleagues/socialnetworks

AccessAccessWrite and Publish for the WebWrite and Publish for the Web

People increasingly turn to the People increasingly turn to the Internet for InformationInternet for Information

Search Engine OptimizationSearch Engine Optimization

• SEO (Search engine optimization)– Strategic use of keywords

• Create an ‘Information Scent’– Referral links to your sites (1 link = 1 vote)

• Votes from higher authorities ‘get more points’

Content Access and UseContent Access and Use

• Discovery– Search Engines

• Through SEO– Social Networks

• Useful & interesting, relevant• Sharable

– Link to your content

KeywordsKeywords

Social IdentitySocial Identity

Publish Content Publish Content People Can SharePeople Can Share

Attract-LearnAttract-LearnUsing Value Added ToolsUsing Value Added Tools

Add ValueAdd ValueShare at a New ScaleShare at a New Scale(Doing what you already do)(Doing what you already do)

• Slideshare• Delicious Bookmarking• Flickr Photo • YouTube (Videos)• Google Docs• Sharable Calendars• Use Feed

Readers/Google Alerts

EmbedEmbed

Delicious BookmarkingDelicious BookmarkingTagging & SharingTagging & Sharing

http://www.delicious.com/aafromaa/nancywhite

How do I keep up?How do I keep up?Listen. Manage. Participate?Listen. Manage. Participate?

Listen the Google WayListen the Google Way

TwitterTwitterReal-time SearchReal-time Search

Feed ReadersFeed Readers

Attract-LearnAttract-LearnConnect with ConversationConnect with Conversation

ConverseConverseWhere the People Are…Where the People Are…

Social Media Guidelineshttp://about.extension.org/wiki/eXtension_Social_Media_Guidelines

What should role should we What should role should we play in Extension?play in Extension?

2 way engagementBuild Relationships

Maintain RelationshipsCo-createCo-learn

Nancy White, NeVC Keynote: Me, We and the Network: Weaving Participation (webinar recording), http://www.extension.org/learn/event/47

Help Connect PeopleHelp Connect PeopleVia Your Social IdentityVia Your Social Identity

Trust in Online NetworksTrust in Online Networks

http://www.flickr.com/photos/vanderwal/2379573773/

Build & Maintain RelationshipsBuild & Maintain RelationshipsContinually EvaluateContinually Evaluate

Niche NetworksNiche Networks

Comment on BlogsComment on Blogs

Niche Network or Facebook?Niche Network or Facebook?

FacebookFacebook

Do you need your own page?

• Personal– Connector– Status Updates

• Group Page• Fanpage

TwitterTwitter• Search.Twitter.com

– Connect by Interest• Personal Learning• Social Identity

– (i.e. heard it from @kjeannette)

• Add Value to Events– Collate thoughts by event

Hashtag (#xxxx)• Use as chat (e.g.

#agchat)• Integrate with other

Social Media Resources

BlogsBlogs

UMN Extension UMN Extension Master Gardener Director’s BlogMaster Gardener Director’s Blog

Attract-LearnAttract-LearnConnect & IntegrateConnect & Integrate

(This is Media Ecology)(This is Media Ecology)

Achieve-Shape Achieve-Shape Drawing Out ResourcesDrawing Out Resources

Intersection Consultinghttp://www.flickr.com/photos/intersectionconsulting/3598356119/

What’s Possible?What’s Possible?

Any Questions? ContactAny Questions? Contact

• Karen.jeannette@extension.org• https://www.extension.org/people/karen

jeannette

References and ResourcesReferences and Resources

• http://bit.ly/OSUMGVsocialmedia

Image ReferencesImage References• Internet Use Statistics

http://pewinternet.org/Reports/2010/Social-Media-and-Young-Adults/Part-1/Demographics.aspx?r=1

• Text a Librarian http://www.flickr.com/photos/41993437@N00/3687133355/

• Web 2.0 http://en.wikipedia.org/wiki/File:Web_2.0_Map.svg

• 2010 Social Networking Map– http://www.flowtown.com/blog/the-2010-social-networking-map

• Start with a friend or colleague, LINK• What role in Extension? Keynote: Nancy White (screenshot) http://www.extension.org/learn/event/47

• Elements of Social Software, Build Order– http://www.flickr.com/photos/vanderwal/2379573773/

• Eli Sagor, http://www.myminnesotawoods.umn.edu/– My Minnesota Woods Poster:

http://about.extension.org/wiki/File:MMW-discoverability-poster-for-FallConf2010-54x36.pdf

• Social Media ROI, Intersection Consulting– http://www.flickr.com/photos/intersectionconsulting/3598356119/