Date post: | 18-Sep-2014 |
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Education |
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Karen JeannetteeXtension Content Support
https://www.extension.org/people/karenjeannette
OSU Extension County Coordinators MeetingNovember 9, 2010
Social Media:Social Media:Why?Why?
Tips for HowTips for How
Map created @ http://apps.asterisq.com/mentionmap/#
New….
• Scale• Connections• Experiences• Ways of Doing
My Learning NetworkMy Learning Network
The Internet is a Change AgentThe Internet is a Change Agent
2000 2010
Internet Use StatisticsInternet Use Statistics
http://pewinternet.org/Reports/2010/Social-Media-and-Young-Adults/Part-1/Demographics.aspx?r=1
Changes in Internet Use Changes in Internet Use (2000 – 2010)(2000 – 2010)
2000 2010
Internet Use 46% 74%Broadband 5% 65%
Online Video 20% 55%Cell phone users 53% 85%Connect Wireless 0% 57%
Use Cloud Services 0% 66%
Statistics Presented at National eXtension Virtual Conference Lee Rainie, NeVC Keynote: Becoming Visible in the New Media Ecology, http://www.extension.org/learn/event/45
http://www.flickr.com/photos/41993437@N00/3687133355/
Whose Using Social Networks?Whose Using Social Networks?
http://www.pewinternet.org/Reports/2010/Older-Adults-and-Social-Media.aspx
Web 2.0Web 2.0
http://en.wikipedia.org/wiki/File:Web_2.0_Map.svg
http://www.flowtown.com/blog/the-2010-social-networking-map
Online social tools help provideOnline social tools help provide
AccessTime - Flexibility
MobilityInformation Management
Diverse & Relevant ConnectionsEmergent Learning Opportunities
Collaborative PotentialAnd More…
We have new expectations of We have new expectations of connecting with informationconnecting with information
We have new expectations of We have new expectations of gathering & learninggathering & learning
Transparency
ShareAttract
Experiential Learning
Co-learningCo-creating
How to How to Start with Social MediaStart with Social Media
Social Media Potential Social Media Potential
ExtensionEngagementBuilding & Maintaining
Relationships
Access. Attract. Achieve. John Hagel III, John Seely Brown and Lang Davison. 2010. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. Basic Books. <http://blogs.hbr.org/bigshift/2010/04/a-brief-history-of-the-power-o.html>
Tips for Tips for How to Use Social MediaHow to Use Social Media
Access• Write and Publish for the WebAttract-Learn• Using Value Added Tools• Connect through Conversation• Connect and IntegrateAchieve-Shape• Draw out resources
Learn. Do. Reflect. Adjust.
What are your Goals?What’s important?
What are we trying to achieve?
Who do we need to connect with?
Social Media StrategySocial Media Strategy
Trying and participating is essential to understanding how…
National eXtension Virtual Conference, Keynote, Nancy White (recording): Me, We and the Network: Weaving Participation
Ideas for Starting Ideas for Starting with Social Mediawith Social Media
• Share things you already create & manage
• Connect around an interest, passion, cause, need
• Set simple goals– E.g. Find 1 new person to
follow & add 1-5 of their connections to your list
Start with a friend/colleague
http://www.extension.org/people/colleagues/socialnetworks
AccessAccessWrite and Publish for the WebWrite and Publish for the Web
People increasingly turn to the People increasingly turn to the Internet for InformationInternet for Information
Search Engine OptimizationSearch Engine Optimization
• SEO (Search engine optimization)– Strategic use of keywords
• Create an ‘Information Scent’– Referral links to your sites (1 link = 1 vote)
• Votes from higher authorities ‘get more points’
Content Access and UseContent Access and Use
• Discovery– Search Engines
• Through SEO– Social Networks
• Useful & interesting, relevant• Sharable
– Link to your content
KeywordsKeywords
Social IdentitySocial Identity
Publish Content Publish Content People Can SharePeople Can Share
Attract-LearnAttract-LearnUsing Value Added ToolsUsing Value Added Tools
Add ValueAdd ValueShare at a New ScaleShare at a New Scale(Doing what you already do)(Doing what you already do)
• Slideshare• Delicious Bookmarking• Flickr Photo • YouTube (Videos)• Google Docs• Sharable Calendars• Use Feed
Readers/Google Alerts
EmbedEmbed
Delicious BookmarkingDelicious BookmarkingTagging & SharingTagging & Sharing
http://www.delicious.com/aafromaa/nancywhite
How do I keep up?How do I keep up?Listen. Manage. Participate?Listen. Manage. Participate?
Listen the Google WayListen the Google Way
TwitterTwitterReal-time SearchReal-time Search
Feed ReadersFeed Readers
Attract-LearnAttract-LearnConnect with ConversationConnect with Conversation
ConverseConverseWhere the People Are…Where the People Are…
Social Media Guidelineshttp://about.extension.org/wiki/eXtension_Social_Media_Guidelines
What should role should we What should role should we play in Extension?play in Extension?
2 way engagementBuild Relationships
Maintain RelationshipsCo-createCo-learn
Nancy White, NeVC Keynote: Me, We and the Network: Weaving Participation (webinar recording), http://www.extension.org/learn/event/47
Help Connect PeopleHelp Connect PeopleVia Your Social IdentityVia Your Social Identity
Trust in Online NetworksTrust in Online Networks
http://www.flickr.com/photos/vanderwal/2379573773/
Build & Maintain RelationshipsBuild & Maintain RelationshipsContinually EvaluateContinually Evaluate
Niche NetworksNiche Networks
Comment on BlogsComment on Blogs
Niche Network or Facebook?Niche Network or Facebook?
FacebookFacebook
Do you need your own page?
• Personal– Connector– Status Updates
• Group Page• Fanpage
TwitterTwitter• Search.Twitter.com
– Connect by Interest• Personal Learning• Social Identity
– (i.e. heard it from @kjeannette)
• Add Value to Events– Collate thoughts by event
Hashtag (#xxxx)• Use as chat (e.g.
#agchat)• Integrate with other
Social Media Resources
BlogsBlogs
UMN Extension UMN Extension Master Gardener Director’s BlogMaster Gardener Director’s Blog
Attract-LearnAttract-LearnConnect & IntegrateConnect & Integrate
(This is Media Ecology)(This is Media Ecology)
Achieve-Shape Achieve-Shape Drawing Out ResourcesDrawing Out Resources
Intersection Consultinghttp://www.flickr.com/photos/intersectionconsulting/3598356119/
What’s Possible?What’s Possible?
Any Questions? ContactAny Questions? Contact
• [email protected]• https://www.extension.org/people/karen
jeannette
References and ResourcesReferences and Resources
• http://bit.ly/OSUMGVsocialmedia
Image ReferencesImage References• Internet Use Statistics
http://pewinternet.org/Reports/2010/Social-Media-and-Young-Adults/Part-1/Demographics.aspx?r=1
• Text a Librarian http://www.flickr.com/photos/41993437@N00/3687133355/
• Web 2.0 http://en.wikipedia.org/wiki/File:Web_2.0_Map.svg
• 2010 Social Networking Map– http://www.flowtown.com/blog/the-2010-social-networking-map
• Start with a friend or colleague, LINK• What role in Extension? Keynote: Nancy White (screenshot) http://www.extension.org/learn/event/47
• Elements of Social Software, Build Order– http://www.flickr.com/photos/vanderwal/2379573773/
• Eli Sagor, http://www.myminnesotawoods.umn.edu/– My Minnesota Woods Poster:
http://about.extension.org/wiki/File:MMW-discoverability-poster-for-FallConf2010-54x36.pdf
• Social Media ROI, Intersection Consulting– http://www.flickr.com/photos/intersectionconsulting/3598356119/