Our 45 Day Launch Plan of a New Domain in a Foreign Land

Post on 12-Apr-2017

500 views 3 download

transcript

The Lovin Group Mission

“HELPING PEOPLE REDISCOVER AND LOVE THE

CITY THEY ARE IN.”

2 MILLIONpageviews every month

2+pages on each visit

3 MINaverage page duration

Our Core Audience - Lovin Dublin

MOBILE75% of traffic

60%aged between 18-34

BRUNCHmost searched term

75%MOBILE USERS

Key DemographicsThe People Everyone Wants!

W E B S T A T S S U M M A R Y

Mobile Growth

2014

2015 (YTD) 27%

39%

8%

8%

65%

53%

Mobile Tablet Desktop

The majority of our visitors use a mobile to browse our site. We have

more traffic in 2015 to date then all of 2014. We have planned to double

traffic year on year.

0

1750000

3500000

5250000

7000000

2014 2015 (YTD)Pageviews Users Sessions Pageviews Users Sessions

4M

3M

2M1M

7M6M

2014 2015 (YTD)Pageviews Users Sessions Pageviews Users Sessions

918K

161K

760K

108K

1M

161K

LOVIN DUBLIN LOVIN TRENDS

S O C I A L R E A C H

WEEKLY REACH

1.9M+LIKES

66,000+WEEKLY ENGAGEMENT

167,000+

FOLLOWERS

64,000+WEEKLY

3,600,000

FOLLOWERS

54,000+HASHTAG USAGE

48,000+

KEY DRIVERS OF TRAFFIC

faceflipboard

CURRENT FUTURE

snapchat

facebook publisher

WE HAVE WORKED WITH THE FOLLOWING BRANDS IN 2015

Why Dubai?

ULTRAFAST