Pac West Festival 2015 Music Industry Slides

transcript

“Who Wants to Be a Music Mogul?” Music Industry Studies @ Pacific

PacWest Band Fest – April 18, 2015Presented by Keith Hatschek, Molly Butera & Ethan Castro

University of the Pacific

PacWest Presentation - 2015 2

Session PlanWelcome!

Part 1 – the busine$$ of music

BrainQuest – Music Mogul Quiz Show

Music Management Study & Pac Ave Records current projects (Molly/Ethan)

Final Exam

Music Biz 101

Who earns more? Ariana Grande Max Martin (co-writer

of Grande’s hit “Problem”)

Who earns more? John Mayer Michael Solomon,

Brick Wall Management (John’s manager)

Get the inside 411…

Top 10 artists often earn less than: Hit songwriters Powerful artist managers Successful record producers Film composers Top record label executives Leading music publishers

Hatschek’s 50 to 1 Law

For every major artist you see on YouTube, at a concert or on late night TV…

You’ll find a support team of roughly 50 professionals helping them deliver their “product” to their fans

Hands On Managers

Entertainment attorney

Music publisher

Record producer

Music video director

Copyright administrator

Online music retailer

Sound/Lighting tech

Social media guru

Tour coordinator

Concert promoter

Recording engineer

BrainQuest – aka Who Wants to Be a Music Mogul?We need 4 volunteers to participate as a team

BrainQuest 1

Who owns a hit song?

Is it the…SongwritersRecord companyPublisherRadio station

Students say:

Song Ownership - 1

Who owns a hit song? Songwriters generally own original, copyrighted

musical compositions Record companies own the copyright in the sound

recording Publishers exploit the song and generally earn

50% of the songwriter’s income Radio stations pay a performance license to the

song’s owners via performing rights societies such as ASCAP, SESAC and BMI

BrainQuest 2

Is it legal to burn your own mix CD using MP3s downloaded from iTunes music store?TrueFalse

Students say:

Home Made Mix CDs – 2

Is it legal to burn your own mix CD using other tracks you have bought? If you purchased a download or CD, then

you have the right to copy it for your own personal use, called the “fair use” doctrine allowed in the Copyright laws of the U.S.

If you grabbed it off a torrent or other unauthorized site, it ain’t legal…

BrainQuest 3

Who likely earns more money, Megan Trainor “All About That Bass” or her manager, Troy Carter?MeganTroy

Students say:

Earnings Power - 3Who earned more $$ in 2014, Megan Trainor or her manager? Managers make 15-20% of the GROSS earnings

of the artist Artist’s generally earn their cut of an album or

concert's NET

Example: $1,000,000 GROSS from arena concert

Manager’s cut is $200,000 (20% of $1,000,000 gross) Trainor’s cut of the NET (earnings after all expenses are

paid out) may be in the $50-100,000 range

BrainQuest 4

Which artist drops a new album May 4th and is proud of their fiercely independent DIY approach to music business, allowing them to maintain total artistic control and a bigger profit on each downloaded album? Miley Cyrus Mumford & Sons Rihanna

Students say:

Small Is Beautiful – Indie Power 4

Mumford & Sons – Wilder Mind (May 4) Before the rise of the Internet, bands relied on

record companies to invest large sums of $ to help record and promote their albums, back tours and get airplay

Today, more and more bands are deciding to keep more control of their business affairs and in so doing, are able to earn significantly higher profits from record sales, tours, merch. (T-shirts, hoodies, stickers, etc.)

Indie is IN! (We study Mumford’s label, Glassnote Records, as part of our Indie Label class)

Music Management & Industry Studies

UOP Music Management program offers two degree tracks: BS Music Industry Studies – non-audition, focus on media

production, social media, record label ops, and recording BM Music Management – combines intensive study of music

performance and theory with music management classes Emphasis areas include music production, performing arts

administration, label operations and music products Internship opportunities in LA, NY, Nashville and

San Francisco at leading companies

Alumni of program have had high success rate in a very competitive industry!

Internships – Concert Production

Clockwise from left: Pavement @ the Bob, Carrie U., Aventura, Stockton Arena

Pac Ave Records

On sale at iTunes, Amazon, CD Baby,

Pac Ave Records

Label staff presentation slides here

Final Exam – True or False

Managers usually earn more than band members. When you hear a song on the radio, the radio station exclusively owns that song. Copying songs from a torrent site is legal.There is no guarantee that a band signed with a major record label will earn more profit than a band on an Indie label.

Final Grade

You passed with flying colors!

Summer ‘15 Music Biz Camp

June 14-20th, 2015

Resourcespacific.edu/conservatoryBillboard magazine – the bible of the music biz www.billboard.com and www.billboard.biz Spin, Rolling Stone, Pitchfork Media, Echoes-Insight for Indie Artists blogs, CD Baby DIY Musician blog, Music Connection for ideas on new bands, jobs, industry trends and to get the dish

Q & A session

Pac West Festival 2015 Music Industry Slides

Education