PALLADIUM

Group Members:

Shruti Gundal M1247

Tushar Kharate M1254

About Palladium Mall...

• It is Mumbai’s, first luxury and premium luxury retail and entertainment destination, appropriately christened, ‘Palladium’.

• Located in Central Mumbai at Lower Parel.

• Palladium is a very unique design expression and stands out making a statement in the architecture of the city.

• Having comprehensive luxury labels, high fashion brands, cafes, fine dining restaurants, a stand-up comedy venue, spas and salons making Palladium, truly the one of its kind luxury retail space in India.

• It houses about 92 stores spread across 4 levels.

• Palladium was conceptualized in 2003 and it opened its doors to customers in 2008.

• Presently, it houses anchor stores like Burberry, ZARA, Gucci and multi-brand outlet - The Collective.

• Accommodating luxury brands like Paul Smith, Jimmy Choo, Tumi, Bottega Veneta, Hugo Boss, Emporio Armani, Chanel, Paul & Shark, ETRO, TAG HEUER, Canali.

• Premium brands like Swarovski, DKNY, Diesel, Steve Madden to designer labels like Satya Paul, Anita Dongre and Rohit Bal.

• Palladium also provides high fashion like Mango, Aldo, Vero Moda, Super Dry, Chemistry, Jack & Jones along with a wide array of cosmetic and skin care brands like MAC, Estee Lauder, Clinique, The Body Shop and a salon - Jean Claude Biguine.

A Wide Shot of Palladium Mall

Main Entrance...

Promotional Activities Carried Out At Palladium Mall

Entertainment For The Visitors

BRANDS ON GROUND FLOOR

What we interpret from ground floor:

• The ground floor consist of mainly most PREMIUM brands.

• It consist of Brands like Armani, Gucci, Zara, Diesel, Hugo Boss, Burberry, etc.

• The ground floor doesn‘t have any Indian Brand & these Brands are all internationally acclaimed Brands.

Moving towards first floor....

Brands on First Floor....

BRANDS ON 2ND FLOOR…

BRANDS ON 3RD FLOOR…

Flooring ???

• As we were moving up from the ground floor to the last floor, what we observed that the Brands started getting less premium (*Still we can’t afford ;) ).

• Some Indian brands can be seen on 2nd & 3rd Floor.

• Lighting & Flooring were different in different shops and ambience were maintained according to it.

• Mood Lighting along with yellow lighting can be commonly seen in many of the shops.

Some Question that are running in our mind...

• What is the Rent system of shops on ground floor, 1st , 2nd , & 3rd floor.

• Footfall was comparably less as compared to other mall which is situated there.

THANK YOU