Soundfamiliar?“Everyoneelseisdoingit”“Ourrivalisdoingit”“Becauseweshould”“Becausepeoplewillwantit”“Becausewehaveto”“BecauseIthinkit’sagoodidea”
Whatwelearned:• Knowyouraudience• Determineproblemstobesolved• Tailortoaudienceandpla7orms• Collaboratewithdifferentteams• Backupyourhypotheseswithdata