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Panel - Enhancing Audience Engagement and Cross Platform Strategies

Date post: 13-Apr-2017
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Soundfamiliar?“Everyoneelseisdoingit”“Ourrivalisdoingit”“Becauseweshould”“Becausepeoplewillwantit”“Becausewehaveto”“BecauseIthinkit’sagoodidea”

Whatwelearned:•  Knowyouraudience•  Determineproblemstobesolved•  Tailortoaudienceandpla7orms•  Collaboratewithdifferentteams•  Backupyourhypotheseswithdata


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