DIGITAL MARKETING FOR LAW FIRM

“SOCIAL MEDIA AND EMAIL BLASTING

TECHNIQUE”

Presented by:

Catherine L Ary

Social media: catherineary

PARALEGAL TRAINING PROGRAM

P R I V A T E A N D C O N F I D E N T I A L

WHY Digital Marketing or Online Marketing?

P R I V A T E A N D C O N F I D E N T I A L

Not only because nowadays,

the World are connecting with

the Internet,

But…

Because most people find their

needs whether its products or

services using online system.

There is a big opportunity to create an online transaction

P R I V A T E A N D C O N F I D E N T I A L

“Today it's important to be present,

be relevant and add value."

WEBSITE & BLOG

P R I V A T E A N D C O N F I D E N T I A L

LAW FIRM WEBSITE SHOULD HAVE:

c. Basic Pages Need

- Home: try to get attention and

make a great first impression

- About: communicate your vision,

mission and values

- Bio/Profile: why, who and how

you help your clients specifically

- Services: you deliver and how

they benefit your clients.

- Contact: valid address, phone

number and email

d. Online & Offline Referral Traffic

- Online directories

- Social media connections

- Media online content

- Testimonial and Reviews

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LAW FIRM WEBSITE SHOULD HAVE:

e. Importance of Having a Blog

Blogging is an essential part of your

content marketing efforts, even as

a law firm. Blogs have been rated

as the 5th most trusted source for

accurate information, which is

critical to your clients. Businesses

that post daily get 5 times more

traffic than those who don’t. If that

isn’t enough, blogging results in

55% more website visitors to create

website traffic

1. Schedule time for

content creation

2. Recycle previous

content

3. Outsource content

creation

- E-books

- Videos Information

- Social media

- Email marketing

P R I V A T E A N D C O N F I D E N T I A L

LAW FIRM WEBSITE SHOULD BE FOCUSED ON:

User Interface Design

- Overall creativity of design

- Typography

- Conversion optimization / calls to action

Technical Performance

- Page load times

- Accessibility

- Cross browser / device compatibility

Content & SEO

- Keyword strategy

- Content marketing strategy

- Link building and site authority

TECHNICAL PART

P R I V A T E A N D C O N F I D E N T I A L

WEBSITE AND BLOG

• Website bagaikan toko display jualan produk atau jasa kita,

tempat utama audience yang ingin mengetahui lebih dalam, apa

saja yang kita jual dan tawarkan

• Sebaiknya berisi informasi comprehensive mengenai types of

services yang ditawarkan

• Menggunakan bahasa yang dapat digunakan dalam teknik

internet marketing. Bahasa Indonesia dan Bahasa Inggris

adalah yang termudah dipahami secara teknis

• Tentukan keyword (kata kunci) untuk setiap artikel dan tulisan

yang ada pada website. Ini untuk mempermudah melakukan

setup pada search engine optimization (SEO)

P R I V A T E A N D C O N F I D E N T I A L

SOCIAL MEDIA “The best marketing doesn't feel

like marketing.”

P R I V A T E A N D C O N F I D E N T I A L

SOCIAL MEDIA

a. Always start with a plan, better with yearly plan

b. try and focus on how you do something, to

engage existing and prospective clients with your

firm’s exciting and unique ideas

c. don’t give legal advice directly, but encourage

users to contact you

d. create simple visual content that is easy to

understand

e. do not talking only about 1 topic that most

lawyers can do. Focus talk and write about your

expertise to your target clients

f. Create information based on solutions not only

profile selling

g. Do not judge or send comments and opinions.

P R I V A T E A N D C O N F I D E N T I A L

SOCIAL MEDIA

Build it, and they will come,

only works in the movies.

Social Media is a “build it, nurture

it, engage them and they may

come and stay.”

– Seth Godin

P R I V A T E A N D C O N F I D E N T I A L

SOCIAL MEDIA

Powerful LinkedIn

Technique for Law Firm

Marketing

P R I V A T E A N D C O N F I D E N T I A L

SOCIAL MEDIA

P R I V A T E A N D C O N F I D E N T I A L

SOCIAL MEDIA

1. Login as user (input person name)

2. Fill in all the person profile information

3. Use this user login as the admin of Company Page to

re-share any activities from Company Page

4. Create Page for the Company

5. Fill in all the company profile information

6. Insert company website address

7. Insert company high resolution logo

8. Insert company address

9. Insert office phone number

10.Notify your identic hashtag (#) use it in every post

11.Put positive comment to any profile that suitable with

your area of practice

12.Posting content minimal 1 post per 2 day

P R I V A T E A N D C O N F I D E N T I A L

SOCIAL MEDIA

P R I V A T E A N D C O N F I D E N T I A L

SOCIAL MEDIA

https://www.youtube.com

/watch?v=99qhStsJQ6o&

list=PLtkigCEyd8_Yrygf2

FGgzLXpvGGKUuZRw

https://www.youtube.com/wa

tch?v=ruGWcKXgr2I

P R I V A T E A N D C O N F I D E N T I A L

“If your stories are all about your services, that’s not

storytelling. It’s a brochure.

Give yourself permission to make the story bigger.”

EMAIL BLASTING

P R I V A T E A N D C O N F I D E N T I A L

EMAIL BLASTING FOR LAWFIRM

Powerful MailChimp

Technique for Law Firm

Marketing

P R I V A T E A N D C O N F I D E N T I A L

EMAIL BLASTING FOR LAWFIRM

1. Login as user with company email

2. Fill in all the company profile information

3. Fill in all the company profile information

4. Insert company website address

5. Insert company high resolution logo

6. Insert company address

7. Insert office phone number

8. Insert database email client

9. Posting content minimal 1 post per 2 day

10.Posting contain image and text

11.Backlink most keyword from the article text to your

company website

12.Create fine template to use as an identity of your email

blasting

13.Use to send newsletter for all database email client

P R I V A T E A N D C O N F I D E N T I A L

“Make your marketing useful

so people would pay you for it.”

GOOGLE NETWORK

P R I V A T E A N D C O N F I D E N T I A L

GOOGLE NETWORK FOR LAW FIRM

Powerful Google

Platform Technique for

Law Firm Marketing

P R I V A T E A N D C O N F I D E N T I A L

GOOGLE NETWORK FOR LAW FIRM

1. Sign up for Google My Business. Use company

login with gmail account

2. Fill in all the company profile information

3. Create Website for the Company

4. Insert company high resolution logo

5. Insert company address using google maps and

request for confirmation

6. Insert office phone number

7. Insert company specific open-close office hours

8. Insert company types of service

9. Insert value information and experience

10.Posting content minimal 1 post per 2 day

specifically expertise proved.

P R I V A T E A N D C O N F I D E N T I A L

GOOGLE NETWORK FOR LAW FIRM

P R I V A T E A N D C O N F I D E N T I A L

Google AdWords

• Gunakan keywords

yang sesuai dengan

Law Firm.

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P R I V A T E A N D C O N F I D E N T I A L

"Great Execution is the Ultimate Differentiator."

Build this all platform for your Digital Marketing

P R I V A T E A N D C O N F I D E N T I A L http://www.bimoprasetio.com/5-tips-digital-marketing-bagi-lawyers.html

“Our job is to connect to people,

to interact with them in a way

that leaves them better than we found them,

more able to get where they would like to go.”

EXECUTION

P R I V A T E A N D C O N F I D E N T I A L

“Content builds relationships. Relationships are

built on trust. Trust drives revenue.”

P R I V A T E A N D C O N F I D E N T I A L

Make it simple,

Make it memorable,

Make it inviting to look at,

Make it fun to read

P R I V A T E A N D C O N F I D E N T I A L

• Prepare content that focus on helping not only selling.

• Buat planning penyusunan content, tentukan tema yang akan dibahas

setiap bulannya hingga periode minimal 6 (enam) bulan ke depan.

• Angkat mengenai value kepada target Klien.

Value apa yang diharapkan atau benefit apa yang bisa didapatkan oleh

klien. Jadi apa yang dimuat dalam blog, web, social media bukan

hanya mengenai service apa yang bisa diberikan, namun juga tentang

value preposition.

• Posting di social media memperhatikan citra positif apa yang ingin

diangkat dan disampaikan pada pembaca yang sesuai target

marketnya

• Content is king. Tidak cukup membuat content yang baik, namun harus

konsisten dalam membuatnya. Harus punya target jumlah content dan

tentukan jadwal posting pada setiap platform secara berkelanjutan.

http://www.bimoprasetio.com/5-tips-digital-marketing-bagi-lawyers.html

P R I V A T E A N D C O N F I D E N T I A L

• Hindari membuat content dengan beragam design, model dan

bentuk.

• Persiapkan konten yang relevan antara gambar dan tulisan dengan

berita, informasi atau tips yang akan anda posting.

• Cantumkan logo dan alamat website pada setiap postingan content

khususnya content visual baik gambar maupun video.

• Buat artikel singkat, yang fokus pada solusi.

• Buat tulisan yang menceritakan tentang areas of practice anda

secara ringkas tanpa deskripsi yang terlalu panjang.

• Dalam menulis tentang areas of practice, ikuti planning yang telah

ditetapkan, cukup fokus pada 1 atau 2 areas sesuai planningnya.

• Berinteraksi dengan audiens anda dengan menulis beberapa tips,

tidak hanya berita dan informasi.

• Pastikan setiap content yang diposting pada semua platform, dapat

me-refer ke website anda.

http://www.bimoprasetio.com/5-tips-digital-marketing-bagi-lawyers.html

P R I V A T E A N D C O N F I D E N T I A L

Powerful Content Creator tools

• https://www.canva.com/https://www.freepik.com/

• https://freedesignresources.net/

• https://pixabay.com/id/

• https://unsplash.com/

P R I V A T E A N D C O N F I D E N T I A L

Do this Digital Marketing Regularly It is a MUST

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P R I V A T E A N D C O N F I D E N T I A L

Marketing’s job is never done.

It’s about perpetual motion.

We must continue to innovate every day