PARLE-G BISCUITS…NO.1 SELLING BISCUIT

BRAND IN THE WORLD !

Trimanshu Dabas

PARLE-G As of 2011, Parle-G is the largest selling

biscuit in the world. It has 70% market share in India in the

glucose biscuit category The brand is estimated to be worth over

Rs 2,000 crore (Rs 20 billion), and contributes more than 50 per cent of the company's turnover.

Last fiscal, Parle had sales of Rs 3,500 crore (Rs 35 billion). It also is popular across the world and is starting to sell in Western Europe and USA.

It is basically famous because of its cheap price(Rs.1 to Rs.50),which every kind of person can afford.

Trimanshu Dabas

Q. How can Parle-G improve itself to defend against competition?

Parle-G is a well known brand across the globe. Since it has many competitors it cannot afford to increase its selling price.

To avoid increasing its price it has reduced the weight of its biscuit pack.

This technique has worked but still it needs to work on its flavors. It needs to come out with something new before its nearest competitors (Britania Tiger) comes with one.

Trimanshu Dabas

Research Qs.

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Age group interviewed.

Below 15

16-25 26-40 40 above

0

1

2

3

4

5

6

Age group interviewed

No. of people.

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Gender

Male Female02468

10121416

Gender

Gender

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Have you purchased this product?

Yes No0

10

20

People who purchase Parle-G

People who purchase Parle-G

If yes, then how long have you been using it for?

Less than 2 weeks

Around 2-4

months

Around 6-7

months

One year or more

0

10

Timline

Timline

If no, where is the product lacking?

Trimanshu Dabas

Flav

our

Cost

Adve

rtising

Avai

labi

lity

Imag

e0

0.4

0.8

1.2

1.6

2

Product lacking in…

Product lacking in…

Trimanshu Dabas

What size do you usually buy?

Small Medium Large0

1

2

3

4

5

6

7

8

9

Packs purchased

Packs purchased

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Are you completely satisfied with the product?

Yes, I am No, not at all02468

1012

Consumer satisfaction

Consumer satis-faction

a) If yes, what makes it so superior in performance?

Flavour Price Brand Image0

2

4

6

8

Reason for satisfaction

Reason for satis-faction

b) If not satisfied, why not?

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Flavor Price Brand Image0

0.51

1.52

2.53

3.54

4.55

Not satisfied because…

Not satisfied because…

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Will you purchase it again?

Yes

Prob

ably

Mig

ht n

ot No0

4

8

12

16

Re-purchase condition

Re-purchase condition

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Will you recommend this product to anyone else?

Yes No0

10

20

Recommendation

Reccomenda-tion

If yes, why

Low price

Value for

money

Good quality

Any other

02468

Why yes…

Why yes…

Trimanshu Dabas

Does the packaging attract you?

Yes No7.47.67.8

88.28.48.68.8

9

Is the packaging good?...

Is the packag-ing good?...

Trimanshu Dabas

What changes do you recommend for the existing product?

Mor

e fla

vors

Offers

Bette

r pac

kagi

ng

Qualit

y

Adve

rtising

0

2

4

6

8

Fields to be improved

Fields to be improved

THANKS TO…….. Mohan Singh

Dabas Parv Bhargav Sunil Sharma Varun Chorodia Pranay Kothari Aman Kapoor Nehal Arora Mukul Raj Harshit Arora Veer Singh Shakti Bana

Shivam Bana Jai Kasliwal Mudit Bafna Sania Dixit Abhimanyu Shah Indrajeet Singh

Deo Milan Mishra Sarthak Ratnu Nayanika Ratnu

Trimanshu Dabas

A presentation by TRIMANSHU DABAS , Veer Singh and Abhivav Nain