Partnership Working

Objectives:

Building partnerships to deliver long-termbenefits.

Balancing activities with your uniquebrand.

Who are we?• Independent Charitable Trust• Custodians• Preservation & Promotion• Caretaker

What do we mean by Preservation?• 250 homes• 5 principal buildings• Every blade of grass• Safety & Security

What do we mean by Promotion?• Museum• Gift Shop• Collection• Learning• Events• Marketing & PR• Edwardian Tea Rooms• Community

What is PSM&GV to us?• Aspiration• Reflection of our challenges• Clear, simple message• Platform

Who do we want to be?• Destination Port Sunlight• Residents as Curators• Building, landscapes & monuments as exhibits• Village as a dynamic space for engagement• Financial independence• Entrepreneurial organisation• Award-winning• Reputable, accredited Museum• ‘Gated’ site approach• High quality infrastructure• Embedded in local community• Sustainable organisation & village

Why do we need Partnerships?• New & developing organisation• Our vision• Location• Profile• Income opportunities• Audience development• Collection• Expertise• Extend our reach• Space

Do we have a strategy?• Forward Plan• Organic• Open to opportunities• Communicating the vision• Knowing the right people• Look under your nose• Asking the question• Hard work & perseverance

Future challenges:• Personality-led• Don’t lose your head• Check-in with the brand• Balancing Heritage & Commercialisation• Funding• Village infrastructure• Staff training & development

What makes a good partnership?• Understanding• Respect• Mutual-benefit• Trust• Connection

Some examples…• Village Consortium Group• Friends of Port Sunlight Village• Gorge-Us, award-winning Tea Rooms• Lady Lever Art Gallery, NML• Contessa Hotels• Destination Marketing, Wirral Council

Some potential long-term partners:• Birkenhead Market• Merseyrail• Claremont Farm• University of Liverpool

Case Study: Leverhulme Hotel & Spa

• The Contessa Hotels brand• Paul’s role• Working with PSM&GV• Example projects