media information www.hospitalmanagement.net

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patient carepractical

patient carepatient carepractical

patient carepractical

patient carewww.hospitalmanagement.net

patient carewww.hospitalmanagement.net

patient carewww.hospitalmanagement.net

How to prevent hazards in the workplace turning staff

into absentees

PLUS: PATIENT WARMING SYSTEMS • INNOVATIONS IN INFECTION CONTROL CARDIAC MONITORING

Issue 6 2010 • £25.00 €47.50 $58.00 www.hospitalmanagement.net

patient carepractical

Issue 7 2011 • £25.00 €47.50 $58.00

PLUS: CRITICAL CARE PRACTICES AND PROFESSIONALS • WOUND CARE FOR THE ELDERLY • TRENDS IN TELEMEDICINE

In the line of fi reTargeting the spread of the latest super-resistant bacteria

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practical

Issue 8 2011 • £25.00 €47.50 $58.00

PLUS: TOP 10 E-HEALTH INNOVATIONS • MODERN WOUND CARE • IS THE REUSE OF SUDs WORTH THE RISK?

A different perspectiveThe IGHI’s drive to raise healthcare standards around the world

How to prevent hazards in How to prevent hazards in the workplace turning staff the workplace turning staff

into absentees

INNOVATIONS IN INFECTION CONTROL CARDIAC MONITORING PLUS: CRITICAL CARE PRACTICES AND PROFESSIONALS

In the line of fi reTargeting the spread of the latest super-resistant bacteria

practical

INFLUENZA IN HEALTHCARE • DIABETIC INJECTION TECHNIQUES • INFECTION CONTROL TOP TEN

patient carewww.hospitalmanagement.net Issue 9 2012 • £25.00 €47.50 $58.00

New dawnPlus:

Growing issue

Is placental tissue the futureof diabetic wound treatment?

The impact of the obesity epidemic

A steady handCan specialist support help beat the bottle?

WOUND CARE FOR THE ELDERLY • TRENDS IN TELEMEDICINE PLUS: TOP 10 E-HEALTH INNOVATIONS • MODERN WOUND CARE • IS THE REUSE OF SUD TOP 10 E-HEALTH INNOVATIONS • MODERN WOUND CARE • IS THE REUSE OF SUD

A different perspectiveA different perspectiveA different perspectiveThe IGHI’s drive to raise healthcare standards around the worldThe IGHI’s drive to raise healthcare standards around the world

practical

patient carewww.hospitalmanagement.net Issue 10 2012 • £25.00 €47.50 $58.00

At yourfi ngertips

Chronic diseasemonitoring just

got smart

Weighty issuePlus:

Counting the cost

Antonio Torres of the IFSO on the value of bariatric surgery

The fi nancial burden of wound care

SHARPS INJURY MANAGEMENT STRATEGY • SSSI MARKET ANALYSIS • AUTOMATED LABORATORY TECHNIQUES

practical

patient care UK

In light of the changing healthcare landscape in the UK and the recent publishing of the ‘Raising Our game’ guidelines by the Department of Health, Practical Patient Care is proud to launch PPC:UK for 2013.

Mission statement

The sections covered in Practical Patient Care UK are:• Infectioncontrol

• Woundcare

• e-Care

• Emergencycare

• Clinicalcare

• Radiology

• Laboratory

• Pharmaceuticals

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Eacheditioncombinesanalysisofcurrentandfuturetrendswiththeopinionsandexpertiseoftheindustry’sbest-knownfigures.Practical Patient Care UKprovidesbestpracticeandinnovativeproduct-basedsolutionstohelpeachreadersuccessfullytransformtheirfacility’scarestrategies.

SmarterprocurementisattheheartofthelatestreformswithintheNHS.TheDepartmentofHealthisfocussingontakingimmediateactionforchangeandtheissueisrightatthetopoftheagenda.Procurementaccountsforover£18bnoftheNHS’annualexpenditureandtheadoptionofbestpractice,collaboration,aggregationandprocessmodernisationwillcreateopportunitiesformanysuppliersinthismarket.

PracticalPatientCareUKisspecificallydesignedandeditedforprimarydecision-makerswithintheUKhealthcaresector.ThisuniqueandpowerfulaudiencehastheauthoritytomakethedecisionstopurchasetheproductsandservicesrequiredtomaintaintheNHSasoneoftheworld’sleadinghealthsystems.

Publishedinprintanddigitalformats,thismultiplatformpublicationprovidesauniqueblendofin-depthcommentaryandanalysisofthekeyissuesshapingthemarket,whileofferingavaluableandeffectivewayofreachingandinfluencingahigh-spendingcommunityofpurchasers.

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READER PROFILEWhilethereadersofPractical Patient Care UKperformavarietyoffunctions,thecirculationofeacheditionhasbeenspecificallydesignedtoreachthejobtitlesthatourresearchhasidentifiedasmostinfluencingthestandardsofpatientcarewithintheirfacilities,includingstrategiesfortheareasofinfectioncontrolandwoundcare.

DIstRIbUtIOnCopiesofeacheditionofPractical Patient Care UK willbesentouttonamedrecipientswithintheworld’smajorhealthcarefacilitiesand,afterinternaldistribution,willbereadbyover5,000seniormembersofstaff(publisher’ssurvey)–allofwhomholdtheoverallresponsibilityfortheimplementationofvariouscarestrategies.

• Hospitalsandmedicalcentres• Long-termcarefacilities• NHSSupplyChain• PrimaryandSecondarycare Trusts• Privateclinics• Recognisedregionalpurchasing organisations

Practical Patient Care UK isdistributedwithinthefollowingfacilities:

Distribution & circulation

Theoperational,strategicandtechnicalreadersofPractical Patient Care UKhavetheauthoritytorecommend,specifyorauthoriseover90%ofallspendinthemarket.(publisher’ssurvey)

ThekeytothesuccessyouwillgeneratefromadvertisinginPractical Patient Care UKisthehighqualityandpreciselytargetednatureofitsreaders.Ourdatabaseiscontinuallyupdatedtoensureouradvertisersalwayshavedirectaccesstothekeydecision-makersintheUKhealthcaresector

EngAgIng COntEntQualitycontentisattheheartofPractical Patient Care UK.OurexperteditorialteamselectsthebestopinionandtrendanalysisfromtheindividualsandorganisationsforgingthefutureofhealthcareintheUK.ContributorstoPractical Patient Careinclude:

• MaryBarber,PACSProgrammeDirector,NHSConnectingforHealth

• DebbieHicks,NurseConsultantatEnfieldCommunityServices.FionaKirkland,NurseConsultantinDiabetesatStaffordshireandStoke-on-TrentNHS

• DrMattCapehorne,clinicaldirectoroftheUK’sNationalObesityForumandTamFry,ChildGrowthFoundation

• RobertJ.Snyder,DPM,MSc,CWS,MedicalDirector,Systagenix,Chairman,MedicalAdvisoryBoard,ProfessorandDirectorofClinicalResearch,BarryUniversitySPM

• DrAmakaCOffiahBSc,MBBS,MRCP,FRCR,PhD,HEFCEClinicalSeniorLecturer,AcademicUnitofChildHealth

• DirectorsofFinance

• FoundationTrustNetwork

• HeadsofNHSTrustDevelopmentAuthority

• HospitalDirectors

• NHSTrustBoardChairs

• ProcurementDirectors

• Purchasing/ProcurementManagers

• TrustChiefExecutives

• TrustFinanceDirectors

• WoundCareManagers

• GPS&WardDoctors

• HeadsofCSSD

• HeadsofICU/CCU

• HeadsofInfectionControl

• HeadsofIT

• HeadsOfNursing

• HeadsOfOperatingRooms

• HeadsofOR

• HeadPharmacists

• HeadofRadiology

• HospitalAdministrators

• HospitalManagement

• LabManagers

• MaterialsManagers

• PatientSafetyOfficers

• Physicians/Clinicians

• TissueViability

• WoundCareSpecialists

KEy ADvERtIsERs• Abbot• AdvancedSterilizationProducts• B.Braun• BDDiagnostics• Fresenius&Hospira• GE• Hill-Rom• Luminex• MölnlyckeHealthCare• Philips• RocheMolecularSystems

Digital edition

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Anadditional7,500copiesofPractical Patient Care UKbesentbyemailtotheseniordecision-makersourresearchhasconfirmedareresponsibleforbuying,specifyingandrecommendingtheproductsandservicesrequiredtosuccessfullyusetheirhospitalorclinic’spatientcarepolicies.

High impactYouradvertisementwillbeplacedinfrontofanaudiencewithaqualifiedinterestinpatientcarestrategy,stimulatinganevenhigherlevelofresponse.Withinasix-monthcampaign,eachdigitaleditionwillberesentonceamonth.

Moreover,thevalueofyourinsertionisincreasedfurtherwhenyouconsidertheviralmarketingopportunitiesattachedtothedigitaledition.Weestimatethedigitalcirculationwilltrebleto22,500asaresultoftheoriginalrecipientforwardingPractical Patient Care UKtotheirpeersandteams.

Thedigitaleditionalsoprovideslivehyperlinkstoachosenlandingpageoremailaddresstoencourageinstantaccessorordering.Inaddition,youradvertisementoreditorialcanbeenhancedwithsound,animationorvideotocreateagreaterimpactandresponse.Theutilisationofsuchrichmediacancomplementandstrengthenacurrentleadacquisitioncampaign.

Search engine friendlyPractical Patient Care UKisindexedbyalloftheleadingsearchengines,providingyetanotherwaytodrawreaderstoyourad.Readerslookingforspecificinformationwillbeabletoarriveatyourpagewithinthedigitalmagazineaseasilyastheywouldarriveatyourwebsite.

ONLINE ADVERTISING DIGITAL EDITION

Advert sizes

•Banner(468x60pixels)

•MiniTower(120x300pixels)

•Spotlight(120x60pixels)

Production detailsAlladsmustbesuppliedineitherJPEG,GIF,animatedGIF,HTMLorSWFfileformats.

Advertising Package

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ADVERTISING RATES

Double-pagespread.......................................£9,800

Fullpage........................................................£4,900

Halfpage........................................................£2,450

Halfpageisland..............................................£2,600

COVER POSITIONS

Insidefront.....................................................£6,100

Outsideback..................................................£6,200

OppositeContentspage.................................£5,450

•Aneffectivecampaignthatcombines

•thebestofprintanddigitalmarketingoptions.

•Highlytargetedandauditedcirculation

•Supplierlisting

Astrictlylimitednumberofstrategicallyplacedadvertisingpositionshavebeenmadeavailableandthecostsaredetailedhere: