Post on 02-Nov-2014
description
transcript
perfecting your pitch
• intro
• who you need to be
• what you need to say
contents
intro: synopsis
pitching investors isauditioning
for the starring roleof navigating
their financial future
intro: assumption
you’ve already got your story straight
intro: your story
1.big problem2.big addressable market
3.great solution4.perfect team
intro: why pitch?
it’s the people, stupid
who you need to be
who you need to be
[picture of superhero]
who you need to be
look sharp
who you need to be
no one can be moreexcited about your company than you
who you need to be
no one can be moreinformed about your company than you
who you need to be
know the investor
do the research
who you need to be
bob & weave
who you need to be
T-shaped:broad perspective
nano expertise
who you need to be
π-shaped: broad perspectivenano expertise X 2
who you need to be
demonstrate the skill,hunger, and force of will to drive headlong into the
undiscovered country
who you need to be
know the difference between back stage
and on stage
who you need to be
they’re rooting for you
what you need to say
Where do we come from? What are we? Where are we going?
D'où venons nous? Que sommes-nous? Où allons-nous?
Paul Gauguin, 1897
what you need to say
it’s the money, stupid
what you need to say
tell a good, clear, repeatable, exciting,
entertaining story
what you need to say
1.big problem2.big addressable market
3.great solution4.perfect team
5.ROI
what you need to say
start strongstate what you do in 1
sentence
deploy a captivating hook
what you need to say
don’t be mysterious
don’t be suspenseful
what you need to say
be direct
be authoritative
what you need to say
be truthful
what you need to say
focus
•< 20 slides•one take-away per slide•mind the time•your target market is not
everyone
what you need to say
How do you get to Carnegie Hall?
Practice, man…practice.
what you need to say
showing is better than telling
what you need to say
of thine own assumptions
be aware
what you need to say
why are you a companyand not just a feature?
what you need to say
who’s going toBUY YOU?
what you need to say
don’t forget to ask for money
what you need to say
don’t forget to ask for money
final thought
try to pitch on Thursday morning
Thank youbrent.britton@gray-robinson.com
813-273-5042http://brentbritton.com
brent.britton@gray-robinson.com 813-273-5042
http://brentbritton.com