Personal Promotion: Using Social Media to Promote Yourself

and to Define Your Personal BrandPresented by: Steven Valley - 10/20/2014

Albert Einstein

Everyone Gets Looked-up

It happens at some point in our lives/career, so what will a perspective employer find out about you?

That’s Your Personal Brand. But wait…

“Having a great personal brand is much more nuanced than having a million Twitter followers.” 

Personal Brand Essentials?

Getting the real world into the digital world

A Note of Caution

• This is not high school Facebook anymore!

• This is a window on the world

• Some simple rules: - Nothing is private online - Employers read your profiles before they talk to you - Remember your 3rd grade party rules

• Network Network Network

Twitter

The poor mans PR Newswire, this tool acts as a way to aggregate all of your activity no matter what it is under one roof.

• A great way to announce your activities

• Where, what, why, and remember the Bitly link

Facebook

This is for you... not the world.

• Lock it down

• Scrub it

• Think about who you let have access

• Remember nothing is private

• We won’t look at a page

LinkedIn

The “Mac-daddy” of your self promotional efforts!

• Strive to get recommendations

• Write a great opening

• Put up pictures of your work

• Most businesses will ask for your LinkedIn profile URL as well as your resume

• Think of it like this, it’s your: cover letter, resume, endorsements, references, and your portfolio all in one

Blog

The centerpiece of your promotional efforts, showcase yourself, have an opinion, optimize and co-locate your efforts:

• Wordpress.org, Crevado.com

• Self hosted vs. hosted +’s & -’s

• Schedule and consistency

• Tied in to your other social properties

• Let’s look at a blog

Instagram Youtube & Pintrest

Do I really need to explain these?

• These sites are ideal for your portfolio and multi-media projects…

• More searches are done in Youtube and Pinterest than in any other Social Media site

• Pictures, Audio, Video files are huge unwieldily and hard to consistently disseminate... let these sites do that for you.

What can you Expect?

• Be seen as providing value

• Be perceived as a leader

• Find partnerships/connections

• Build Credibility

So How Do You Start?By having a considered opinion, but first:

• Define your audience

• Develop a focus

• Join groups

• Find your voice

• Ask questions

Then, How do You Continue?You broadcast your opinion, but first:

• Put it out there

• Be helpful

• Be enthusiastic

• Win Friends and Influence People 

• Remember through it all it’s about you

One more thing

Analytics

Everyone wants to know the: who, what. when, and where of who is looking at them... right?

• Bitly links

• LinkedIn

• Site analytics

• Google Analytics

Thank You