Building Your Personal Brand on Social Media

how to create, maintain, and strengthen your online reputation

Jeffrey Gitomer, Social BOOM!

What creates the perception of

professionalism or expertise online?

Your Photo?

The Content You Share?

The information out there about you?

What other people say about you?

What you do offline?

YES.

What NOT To Do:

Bad Profile Photo

Bad Content

• Ranting• Complaining about work

• Inappropriate photos• Offensive language

• Ranting• Complaining about work• Inappropriate photos• Offensive language• Arguing with others• FUI (Facebooking Under The Influence)

• Arguing with others• FUI (Facebooking Under The Influence)

Info About You

Compromising information

about you on the web

Lack of Information about you on

the web

Offline Activities Showing Up Online

Thinking About Your Online Reputation

Spend 80% of your time being proactive

Spend 20% of your time being reactive

How?

Go out of your way to maintain and improve your personal brand/the perception of you.

Spend time managing/cleaning up your profiles & monitor what’s being said about you on other profiles, sites, and pages.

Set Up A Facebook Page For Yourself

Use LinkedIn: It’s more than just your online resume

Use YouTube As A Way To Share Your Expertise

By 2012 internet video will account for over 50% of consumer internet traffic in the U.S.

Source: http://www.thinkwithgoogle.com/insights/facts/

Use YouTube As A Way To Share Your Expertise

Over 3 billion videos are viewed each day on YouTube.

Source: http://www.thinkwithgoogle.com/insights/facts/

Create a branded presence on sites like Twitter

Strengthen Your Personal Brand Using New Sites

Instagram is now available for Android users and the company has announced that over one billion photos have so far been uploaded

From September 2011 to February 2012, the monthly unique visits to Pinterest grew over 866 percent.

Strengthen Your Personal Brand Using New Sites

Buy YourName.com and use it to provide value

Branding Yourself.

Be Unique.

Provide Value Without The Expectation of Receiving Anything In Return.

Share your passions.

There’s a difference between...

This:

And This:

This:

And This:

This:

And Mike:

Don’t Be a Robot.

Have some fun!

Want more info? Find us online.

www.onesocialmedia.com