Personal Brand
WICT Carolinas
Professional Development Workshop Series
About Professional Development Workshops
• Webinar series brought to you by WICT Carolinas
• Trained professionals provide skills-based instruction, tips, tools and
techniques that can be immediately applied
• Held every other month, April - October
• FREE of charge to all members
Personal Branding is the second session in this four-part series
Today’s Featured Guest Speaker
Victoria Rodgers, Vice President of
Sales, Accelerated Business Results
Objectives
By the end of this session, you should be able to:
Define personal brand and its importance
Reflect on when to invest in building your brand
Identify steps to begin building your own brand
4
PERSONAL BRAND DEFINED
Oprah Winfrey: The One Woman Brand
Lessons Learned from Oprah
Oprah took control of her brand!
“This is your moment. Own it.”
Oprah Winfrey
Brands are Emotional
Oprah is authentic!
She recognized that all strong
brands are based in what’s true,
genuine, and real.
http://www.forbes.com/sites/dailymuse/2012/02/14/the-first-step-to-building-
your-personal-brand/#776f05ea2c72
Poll
Why can creating a personal brand
sometimes be challenging?
WHEN TO INVEST IN YOUR
PERSONAL BRAND
Reflecting on your Own Brand
• Who are you today?
• Is this where you want to be tomorrow?
WHERE YOU SHOULD START
Steps to Begin Building your Brand
Ask for feedback
Identify your personal
attributes & skills
Build your personal vision
Poll
How comfortable are you asking for
feedback? (Scale of 1-5)
Ask for Feedback
• What words would you use to describe me?
• What do you think my strengths are?
• How do I make you feel?
• ?
• ?
What Assumptions Can You Make?
Ranjana Janet
Susan Greta
Identify your Personal Attributes & Strengths
Create a Personal Vision
• What do you want to be known for? How are you going to be memorable?
• What are you most passionate about? What do you care deeply about? What do you stand for?
• What moves you? What drives you?
• What wakes you up in the morning? What keeps you up late at night?
• What would others say about you?
http://www.inc.com/larry-kim/5-
unusual-personal-branding-
tips.html
Next Steps – Begin Building your Brand
Ask for feedback
Identify your personal
attributes & skills
Build your personal vision
Conclusion
Next Professional Development Workshop
Next Professional Development
Workshop:
“Communicating with Impact”
August 3, 2016
Other Upcoming WICT Carolinas Events
Date Event/Series Topic
June 7-8 Mentoring Circles Workshop & Opening Sessions
July 6 TED Talk Touchstones SeriesHow great leaders inspire action
By Simon Sinek
July 12 Mentoring Circles Personal Branding
July 19 (tentative) WICT Carolinas Signature Event Red Circle Awards
August 3 Professional Development Workshop SeriesCommunicating with Impact
by Jeff Johnson, Director Product & Sales Training, TWC
August 9 Mentoring Circles Personal Branding
August or September (tentative) Personal Branding Enhancing Your Personal Brand
September 6 Mentoring Circles Personal Branding
September 7 TED Talk Touchstones SeriesSo we leaned in… now what?
By Sheryl Sandberg
September
(tentative)WICT Carolinas Signature Event Tech It Out Event
October 5 Professional Development Workshop SeriesCareer Advancement
By AccruePartners
October 11 Mentoring Circles Personal Branding
November 2 TED Talk Touchstones SeriesA Hilarious Celebration of Lifelong Female Friendship
By Jane Fonda & Lily Tomlin
November 8 Mentoring CirclesWorkshop & Closing Session:
Hearing from Our Industry Leaders
January 2017 WICT Carolinas Signature Event Annual Holiday Party
Early 2017 WICT Carolinas Signature Event Annual Conference
Visit WICT.org/Carolinas for additional details
WICT Carolinas Volunteer Opportunities
The success of WICT Carolinas is a direct result of our passionate and
hard-working volunteers. Volunteering can provide career development
opportunities or a way to give back to the telecommunications industry.
Current volunteer opportunities are posted on our website.
Volunteer today! WICT.org/Carolinas
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