Nobody wants to hire the real you

using social media to build a personal brand that can help you

bogdanabutnar.rotwitter.com/Bogdanahttp://ro.linkedin.com/pub/bogdana-butnar/22/764/959

Why do you need a brand ?

To get attentionTo get a dateTo get money/a job

Why do you need a brand?

Because it’s easierwith a brand

A personal brand puts you in the right Tribe

A personal brands put you in the right industry

A personal brand puts you in the right entourage

A personal brand puts you in the right job

Even if your real self does not

The essential rules of personal branding through SM

1. Personal brands are build, they seldom happen.

2. Pick your social medium.

3.Create a badge.4. Share right and like usefully.5. Friends are your worst enemies.

6. Be careful.

Personal brands are build, they seldom happen

• Set a target – what do you want to become?• Create a game plan – what are your deadlines, who is your audience?• Start preparing – tools, schedule, people• Implement

Pick your social medium

• The right network sends the right message – do you want dates or job opps?• The right instrument generates the correct feedback – do you want likes, or

comments?• Be the best profile you can be• Identify the opinion leaders and your specific targets – what’s your industry?

Who’s who in that industry? What do they do on SM?• Don’t stalk! Network.• Be everywhere but with moderation

Create a badge/personal footprint

• Imagery is essential – what pictures are there of you online?• Quality design is essential – do you use the standard WP template?• Design speaks about who you are – did your GF pick the color of your page?• Invest in your image – have a decent photographer friend take some pics of you;

treat him to a beerPLEASE: stop using vacation pics as your desktop backgrounds if you use your computer for presentations

Share right and like usefully

• Content makes your brand – what do you write about? How often? How? • Spelling is essential – can’t write properly? Tweet• Content makes your list – people follow you based on what you write• Don’t be afraid to sacrifice volume to quality – so what if your GF’s BF does not

“like” your profile?• Your likes tell me who you are• Like usefully

Friends are your worst enemies

• Separate SM based on intention – tell your friends what you use the profiles for• Monitor what your friends tag you in • DM with explanations when you erase something• Remove all stupid quizzes from your wall, comments from your blog and chat

usefully on Twitter (chat frivolously on chat)• Stay strong – GFs and BFFs can ruin a good profile forever

Be careful

• Identify trolls and defend yourself• Don’t give in to late night depressions and Monday blues• NEVER complain about your professional situation specifically• Think before you ENTER

Thanks!