Do  you  wish  to  establish    yourself  as  an  expert  in  your  field  

Do  you  wish  to  build  a  solid  reputa6on    within  your  chosen  arena  

Do  you  wish    improve  your  perceived  value  in  the  marketplace  

Do  you  wish  to  enhance    your  Visibility  &  Presence    

Do  you  wish  to  stand  out  from  amongst  your  colleagues  &  compe6tors  

Do  you  wish  to  create  a  clear    focus  for  your  career  &  business    

Do  you  wish  to  boost  your    revenue  &  increase  compensa6on    

Do  you  wish  to  thrive  even    during  economic  downturn    

Do  you  wish  to  achieve  your    Personal  &  Professional  Goals    

Do  you  wish  to  move  from    being  ‘Good’  to  ‘Great’  

Do  you  wish  to  build  a  Charisma6c  Brand  for    which  people  believe  there  is  No  Subs6tute  

Formula:  Transforma6onal  Concept    

Simon  Sinek’s  TED  Video  on  ‘Why’    

Your  Brand  Studio  is  India's  First  and  Only,  One  of  its  Kinds  –    

Experien6al  Personal  Branding  Workshop  

 Mission  

Help  Professionals,  Entrepreneurs,  CXO’s  &    Students  on  how  they  can  Develop,  

Promote  &  Preserve  their  Most  Valuable  Asset-­‐  their  Personal  Brand!    

The  Authen6c  Way!    

 

History  2007-­‐  Brand  Called  ‘You’  

Jan  2011-­‐  Your  Brand  Studio    

 

Logo:  Thumb  Print:  YOUniqueness  Red:  Color  of  Passion  Studio:  Crea6ve  Work    Tagline:  Authen6c  Personal  Branding    

 

Workshop  Agenda    

Power  of  Brands  

Basics  &  History  of    Branding  &  Personal  Branding    

Formula  for  Personal  Branding      

Building  Brand  Value    

Defining  &  Posi6oning  Your  Personal  Brand  

What  Personal  Branding  is  NOT  

How  to  use  Personal  Branding  to  achieve    both  Career  &  Business  Goals    

Launch,  Communicate  &  Maintain:    Personal  Brand    

Walk  The  Talk!  

360  Degree  Personal  Branding  Assessment    

60  Minutes  :  1  on  1  Coaching    

What  are  your  Expecta6ons  from  this  Workshop?    Why  do  you  want  to  Develop  you  Personal  Brand?  

Basics  &  History  of    Branding  &  Personal  Branding  

Brand  was  later  registered  in  the  dic6onary  in  1552  as  “iden6fying  mark  made    by  a  hot  iron”  

Branding  started  in  Sweden  in  the  middle  age  (476-­‐1492)    

Branding  was  the  ac6on  of  burning  a  symbol  into  the  flesh  of  a  Horse  etc.  in  order  to  signify  ownership  of  the  animal  and  differen6ate    

19th  Century-­‐  Brand  used    for  business,  emo6ons  and  trust  

What  is  a  Brand    

What  is  NOT  a  brand?  

Brand  is  NOT  a  Logo  

NOT  an  Iden6ty  

NOT  a  product/service  

It’s  a  GUT  Feeling  about  YOU  

It  is  NOT  what  you  say  about  Yourself  but  its  about  what  People  Say  about  You!  

Think-­‐  Feel-­‐  Perceive  about  YOU!    

What  is  a  Personal  Brand?    

“Your  personal  brand  is  the  powerful,  clear,  posi6ve  idea  that  comes  to  mind  whenever  other  people  think  of  you.  It’s  what  you  stand  for  –  the  values,  abili6es  and  ac6ons  that  others  associate  with  you.-­‐  Peter  Montoya    

1937  by  Napoleon  Hill  

1981  by  Al  Ries  &  Jack  Trout        

Tom  Peters  (Fast  Company),  1997    Regardless  of  age,  regardless  of  posi6on,  regardless  of  the  business  we  happen  to  be  in,  all  of  us  need  to  understand  the  importance  of  branding.  We  are  CEOs  of  our  own  companies:  Me  Inc.  To  be  in  business  today,  our  most  important  job  is  to  be  head  marketer  for  the  Brand  Called  You.    It's  that  simple  -­‐-­‐  and  that  hard.    And  that  inescapable  

2007  Joshua  Rozario,  India    ‘Brand  Called  You’  

Personal  Branding  vs  Personal  MarkeUng  Build  Brand  not  Image  

Not  about  pursuing  fame  Its  not  an  Ego  Trip  

Personal  Branding  is  not  easy    

Choose  a  Mobile  Phone  Brand  

Why  does  your  Employer/Client    pay  you?  

Building  Value  is  not  Enough,    you  Need  to  Communicate  It!    and  that’s  Personal  Branding  Again!    

The  Myth  BusUng    •  Experience!  •  Hard  Work!  •  Excellence  vs  Success!      

Alchemy  of  Great  Work  

What  is  it  that  is  there  in  Your  Hand?    •  That  represents  Your  Iden6ty  •  That  represents  Your  Income  •  That  represents  Your  Influence    

You  are  Wired  &  Shaped  for  a  Purpose    

What  are  You  going  to  do  with  what  you  have  been  Given?  

 

S-­‐  Spiritual  Girs  H-­‐  Heart  (Passion)  A-­‐  Abili6es  (Strengths)  P-­‐  Personality  E-­‐  Experiences    

Personal  SWOT  Analysis    

Hedgehog  vs  Fox    

Are  you  a  Hedgehog  or  a  Fox?  

Jim  Collins,  2001  

‘Good’  is  the  Enemy  of  ‘Great’  

Hedgehog  Concept  

What  are  you  ‘Best’  in  the  world  at?    •  Your  Core  Abili6es/Competency  •  Things  that  come  easily  &  naturally  to  you  •  Things  people  say/recognize  in  you  

•  Not  to  be  the  ‘Best’,  its  an  Understanding  of  what  you  can  be  the  ‘Best’  at  

•  Understanding  what  you  cannot  be  the  ‘Best’  at  •  You  my  be  involved  in  something  that  you  may  not  be  ‘Best’  at  

What  are  you  ‘Deeply  Passionate’  about?    

•  What  is  that  ‘One’  Thing  that  you  would  love  to  pursue  if  you  had  all  the  resources,  support,  money  etc.  

•  What  is  that  ‘One’  Thing  that  you  would  love  to  pursue  if  you  didn't’t  have  any  of  the  resources,  support,  money  etc.  

 •  Its  NOT  to  S6mulate  Passion  but  to  Discover  what  makes  

you  passionate  

What  drives  your  ‘Economic’  engine?  

FlyWheel  and  Doom  Loop  

Stay  the  Course    

•  Best  At  •  Find  your  Passion  •  Economic  Engine  •  Start  the  Flywheeel  in  Mo6on  •  No  Distrac6on  •  Stay  Focused  

What’s  your  Compe66ve  Advantage?    You  +  Best  At  +  Why    

Defining  Your  Personal  Brand    

What’s  your  Current  Personal  Brand?  What’s  your  Desired  Personal  Brand?  

Personal  Brand  Posi6oning  Elements    

Elements   External/Internal  

Target   External  Need   External  

Compe66ve  /  Comparison      

External  

Benefits   Internal  Reasons  Why   Internal  

Brand  Character   Internal  

Personal  Brand  PosiUoning    

Who  is  your  Target  Audience?    

Who  do  you  want  to  ‘Influence  &  Impact’  with  your  Personal  Brand  

 •  Demographic  Informa6on  •  Psychographic  Informa6on  •  Key  Behaviors    

What  Need  do  you  cater  to?    

What  ‘Gap’  can  you  fill-­‐  Beter    •  Func6onal    •  Emo6onal  

What  are  your  Comparison?    

Who  will  you  be  Compared  with  to  meet  that  Need    •  Current  Comparison  

•  Desired  Comparison    

Reasons  Why    •  Proof  •  Your  Calling  •  Credibility    

Brand  Character      •  Brand  Personality  •  What  does  your  Brand  Stand  for?    •   What  are  your  Brand  A_ributes  &  Traits?  

Personal  Brand  PosiUoning  Exercise  

Personal  Brand  PosiUoning  Statement    

Launching  Personal  Brand    

Personal  Brand  Tool  Kit    •  Brand  Iden6ty/  Logo  •  Business  Card  •  Personal  Domain  Name  •  Personal  Branding  Website  •  Profile      •  Online  Profiles    •  BrandPitch  

Personal  Brand  Pitch    

www.15secondpitch.com  

Personal  Brand  Pitch:  Step  1    •  My  name  is…  •  I  am  a  (n)…  •  specializing  in…  

Personal  Brand  Pitch:  Step  2    •  What  Do  you  do?  

Personal  Brand  Pitch:  Step  3    •  Why  Your’re  the  ‘Best’?  

Personal  Brand  Pitch:  Step  4    •  Your  Call  to  Ac6on  

Personal  Brand  Pitch:  Step  5    •  Mirror  /  Video  Prac6ce    

Personal  Brand  MarkeUng  Plan    

Avenues  of  MarkeUng  your    Personal  Brand      

Integrated  Brand  MarkeUng    

Online  Avenues  of  MarkeUng  your    Personal  Brand      

7  Steps  of  Goal  Achieving    

Iden6fy  what  you  want-­‐  Be  Specific      S-­‐Specific  M-­‐Measurable  A-­‐Ac6onable  R-­‐Relevant  T-­‐Time  bound      

WIIFM    

What's  In  It  For  Me  

What  Skills/Knowledge  would  you  require  to  achieve  this  Goal?  

Who  are  the  People  (Known  &  Unknown)  who  can  help  you  achieve  this  Goal?  

What  Obstacles  would  you  face?    

List  them  down    

Ac6on  Plan:  Consider  the  Obstacles  

Time  of  Achievement    

Walk  The  Talk!  

What  are  the  top  3  decisions  made?  

360  Degree  Personal  Brand  Assessment    

1  on  1  Personal  Brand  Coaching  

Stay  Connected  with  us  on    

www.yourbrandstudio.com  www.joshuarozario.com  

 jr@joshuarozario.com  +91-­‐80-­‐  4145  6612