Post on 20-Sep-2014
description
transcript
07-04-23
Challenge the future
DelftUniversity ofTechnology
Personal – online - brandingWhy use social media?
Rob Speekenbrink, marketing & communication
2Workshop “Personal branding” TU Delft
Inhoud
1. Social media – a short introduction2. Hoezo “personal branding”?3. Wat is personal branding?4. Bouw en onderhoud je netwerk5. Vragen en regels
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1.Social media – a short introduction
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What the HELL is social media?
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Social?• Attitudes, orientations, or behaviors which take the
interests, intentions, or needs of other people into account
• The tendency to cluster with other people and to interact with them
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Social media?
• Wikipedia: ”media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue”
• People share stories, knowledge, experience• It’s about conversations / interaction, not about pushing
messages• It’s here to stay and there’s a lot of it
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Does social media change our society?
• The visibility and vulnerability of companies increases• People do not want to be told anymore, they expect
interaction• The consumer is more and more empowered• News is now and somewehere. A worldwide crisis is spread
in minutes• Anonymity is not much of an issue anymore• We are not looking for content anymore. It comes to us
and it’s personalized• 24/7
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2.Why “personal branding”?
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A personal brand means being able to be more visible than others
Social media is just like real life. People will notice you and your work
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If you do not manage your own online brand
yourself
Somebody else will……….
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Who am I?
• Rob Speekenbrink• http://www.twitter.com/RobSpeekenbrink • r.j.h.speekenbrink@tudelft.nl• Marketing & Communication• Consultant Online
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2.How to brand your own person
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Build your network
• What makes you tick?• What’s your strategy?• Who do you know?• Behave (also) online• Use your own name• Use LinkedIn, Twitter and Facebook but do it wisely• Choose your own channel(s)• (Start to) blog• Measure your effort
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What Facebook can do for you?
• >650 million members worldwide• Social networking search becomes more important than
google• Impact is potentially endless• Opinion in Facebook on products and services is more
important than non-friend opinions• 78% of consumers trust their online experts. Only 14%
trusts advertisements
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What LinkedIn can do for you
• 55 million members worldwide• Average user is a 41 year old man with 15 years of
working experience and a household income of > € 90.000
• Over 80% of all companies uses LinkedIn in applications• Your resume is out there.• Network and recommendations are important• Find fellow experts in groups and join in the discussions• Exchange of knowledge will bring you further
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What Twitter can do for you
• Modern version of mouth to mouth advertising• News is now on a specific location• 6 degrees of separation?• The news finds you• Influence can be very great• Ideal way to promote your expertise• Ideal way to lead people to your blog• Ideal to start the discussion
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Maintaining your network
• Follow and unfollow• Share / blog• Keep participating in discussions• Don’t rush it• Publish and use social media to buzz it• Speak at conferences• Share your presentations, photo’s, video’s
etc• Rate other people’s content• “Like” on Facebook
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Be careful
• Much of the content can not be deleted• Google your name, brand and content• Rumors are easily spread but difficult to
delete• Big brother is watching you
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4.Do’s and don’t’s of social media
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Social media do’s and don’ts
• Be honest, factual and do not pretend to be someone you’re not
• Social media are means to do something, not a goal• Admit making mistakes and apologise • Respect each other• Do not try to censor• Do not attack unless you’re absolutely sure• It’s all about perception, not about the truth• Interact• Respect copyrights• Do not misbehave• No marketing
07-04-23
Challenge the future
DelftUniversity ofTechnology
You cannot beat it!Join in (and make mistakes)