A Brand called

You!

Presented

by...

•Lorna • Barrow

Personal Branding Secrets to

your brandExplode!

You will learn...

Why you NEED to brand yourself

If you should brand YOU or your business

5 BIG mistakes people make with personal branding

3 POWERFUL strategies to set you up for a brand called YOU

What is personal branding?

Personal branding is…Packaging & marketing yourself such that you become a brand, an icon or a household name in the niche you want to serve or among the tribe you want to follow you…

Personal branding is…

Working on who you are and what makes you different in a way that resonates with people...not just being different for the sake of being different…

Personal branding is…

The first impression that you make when you walk into a room and it’s what people say about you when you leave…

Personal branding is…

What you represent to the tribe of people who follow you and buy your services and products

What is personal branding?

It’s a Brand Called YOU!

Is personal branding for you?

It is if you want to…Stand out in a crowded market place Build a long

term business from audience perception & loyalty

Be the authority vs the expert

It is if you want to…

Cement you

in the hearts

& the minds

of customers

“Turn off” those who are not a fit for your brand Charge a

premium for

your

knowledge

and expertise

5 personal branding

mistakes to avoid making

Personal Branding Mistake # 1

Believing that

what you know is more important

who you are

Personal Branding Mistake # 2

Branding your business but not

branding yourself

Personal Branding Mistake # 3

Believing that because you’re good at what you

do, you can behave or show up any old how

Personal Branding Mistake # 4

Believing that “just being you” is all your brand requires you to be

Personal Branding Mistake # 5

Trying to change who you

are at your core in the name of the brand

3 POWERFUL strategies to set

you up for a brand called you!

Personal Branding Strategy # 1

Have a strong and meaningful egoic

name for you & your business

Examples of egoic names Ambassador of

Ambition

Rapid Scale Expert

Disgustologist

International Trends Expert

Flying Fish

Studios

Last Minute Bajan

Learning Solutions Specialist

Personal Branding Strategy # 2

Determine your personal style and

make a personal style statement

Personal Branding Strategy # 3

Be congruent across all media

Is personal branding for you?

So…You BET

it is!

Thank YOU!

If you like these secrets…do your friends and colleagues

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