Personal branding via social media (by Stijn Poffé)

transcript

Social media Personal branding

Wim Mathues Benelux Content Manager,

bwin.party Digital Entertainment

Stijn Poffé Senior Research Consultant,

InSites Consulting

Who we are?

Some things you need to

know about us.

Ghent I Rotterdam I London I Timisoara I New York

www.insites-consulting.com

Nice to meet you Wim Mathues,

Independent Marketing & Communication Consultant

wimathues@hotmail.com

@WimMathues

http://www.linkedin.com/in/wimmathues

Graduated at KULeuven in the master of Corporate

Communication in 2011, started my own little

communication consultancy during these studies. Current

key accounts as an independent consultant are

bwin.party Digital Entertainment and football club Oud-

Heverlee Leuven (OHL). Furthermore, I was on the

payroll at Capgemini and LUNA. My main goal is to link

my professional skills to my personal passions and

develop business while having fun…

Nice to meet you Stijn Poffé, Research Consultant @InSites

I am 25 years old, giving everything I’ve got at InSites

Consulting for just over 1,5 years now. Before that I

have been studying Applied Economics in Leuven

and afterwards, I obtained a Master in General

Management at Vlerick Business School. I am

passionate about making consumers generate value

for companies, with a specific focus on supporting

growth of FMCG and Media & entertainment brands. I

am currently working for major brands like MTV,

Unilever, AB Inbev, Coca Cola, …

stijn@insites-consulting.com

@stinus230

http://be.linkedin.com/in/StijnPoffe

Fact sheet: InSites Consulting

Market research agency

15 years of experience and know-how

Pioneer and innovator in online methods

Covering any marketing domain

Fully independent

Ghent, Rotterdam, London, Timisoara, New York

125 passionate employees

Proprietary research panel in +25 countries

Most awarded agency by ESOMAR

Published well-known marketing books “the

conversation manager, the conversation

company & How cool brands stay hot

What is the link between this

picture…

…And our story?

Personal branding

Let’s start with the beginning

What is …

…Personal branding?

We are all CEO’s of our own company: Me Inc.

Tom Peters, Fast Company

“To be in business today, our most

important job is to be head marketer for the

brand called You.”

Socrates, 469 BC - 399 BC

“The way to gain a good reputation is to

endeavor to be what you desire to appear.”

Kristian Andersen - http://www.slideshare.net/kristianandersen/brand-you-personal-branding

A brand is not just a logo.

It’s a collection of perceptions in the mind of a consumer…

(Colin Bates, Buildingbrands.com)

Personal branding in 2012

“On the Internet, nobody knows you’re a dog!”

Google will tell!

We know you are a dog

Your network will tell!

We know you are a dog

Networking

is nothing new!

Frigyes Karinthy, Hungarian journalist

“You can reach everyone in the world in just

6 steps.” -- 1938

800 million 800 million (unique users each month)

175 million 135 million

Urban legend or not…

The rules of the game

have changed…

Social Media is not personal branding. However, it can help!

Personal branding via Social Media

Why should we?

Because you are underestimating

the reach and power of your network #1

INSERT Verhaal Real Madrid

Bert Verhaert, Head of recruitment KBC

“Linkedin is as important to us as Jobat or

Vacature. It delivers almost 10% of all our recruits

on a yearly basis. For 2012 that means, we

recruited about 500 people using this platform

Because companies are using it

more and more #2

Because recruiters are looking for

you #3

Because it’s easier and more up to

date than this: #4

“Whatever Google turns up will determine your fate. Every Twitter-

message, Facebook-status and Linkedin-update is a reflection of one’s

personality, capabilities and priorities.”

Joann Pan – Multimedia journalist - Mashable

Personal branding via Social Media

How can we?

Think before you start…

…ask yourself 3 questions

#1 Who are you?

#2 What are your goals?

#3 What makes you different?

Ok, got it! I’m ready to start…

…what now?

#1 Don’t be humble, but be honest

#2 Don’t hide, be visible & easy to find

#3 Build your network

#4 Be consistent

#5 Listen and interact

Branding = the combination

Branding is creating a collection of perceptions in the mind of others…

The different Social Media platforms

Tips & tricks

“Stijn Poffé” en “Wim Mathues”

Facebook: Limit access to your inner

circle

1. Manage privacy settings

2. Know who’s in your network

3. ‘Don’t put anything online you

don’t want your mother to see’

Twitter: Good branding potential

1. Be consistent: Only marketing is

not enough => Act

2. Follow thought leaders

3. Listen and interact: Use hashtags

and tag others

4. Be worth sharing

Linkedin: The ideal branding tool

#1 Your profile

1. Make sure your profile is

complete and up-to-date

2. Don’t be humble, but never lie

3. Add projects and extra curricular

activities

4. Use skills and endorsements

5. Did you know you can take a pdf

export of your profile?

#2 Your network

1. Import your offline network

2. Regurlarly check ‘people you

may know’

3. Be careful adding people you

don’t know => avoid blocking

4. Personalize your invitations

#3 The tools

1. Find jobs using ‘job search’ and

by finetuning ‘jobs you may be

interested in’

2. Follow companies you are

interested in

3. Subscribe to groups

4. Optional: be active on ‘Answers’

#4 The routines

Create a routine:

1. Daily: check your inbox, timeline,

status updates (just like you

probably already do with

Facebook)

2. Weekly: Build your network,

check your groups, …

3. Monthly: Is your profile still up-to-

#4 The nice-to-haves

1. Check out the mobile app

2. Check out the apps (You can add

slideshare, wordpress, polls,

reading lists,… to your profile)

3. Check out the tools (E.g. Outlook

connector & browser toolbar)

Personal branding

One last tip

Start networking!

Stijn@insites-consulting.com

@Stinus230

Let’s connect!

wimmathues@hotmail.com

@WimMathues

http://be.linkedin.com/in/WimMathues

Stijn@insites-consulting.com

@Stinus230

Let’s connect!

wimmathues@hotmail.com

@WimMathues

http://be.linkedin.com/in/WimMathues

Personal branding via social media (by Stijn Poffé)

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