Personal Branding &

Web Reputation

Vanina Delobelle, PhD

www.vaninadelobelle.com

May 2008

DefinitionDefinition

PersonalPersonal

BrandingBranding

WebWeb

PresencePresence

Web Web

ReputationReputation

Why is it today Why is it today mandatory ?mandatory ?

Those who succeed are those Those who succeed are those who exist ?who exist ?

Your Marketing !Your Marketing !

• Recruiters Google names before hiring

• Partners look for information before engaging

• People read experts content

You are your best productYou are your best product

The best product you have to The best product you have to sell is you !sell is you !

• To get a job

• To close a deal

• To find partners

• To develop your company

• To present your expertise

…to prepare your next career move

How to build a Web How to build a Web Reputation ?Reputation ?

Web Presence vs Web Reputation ?Web Presence vs Web Reputation ?

What is your objectif ?What is your objectif ?

• If you only want to be found, focus on web presence

• If you want to differenciate, focus on web reputation

Web PresenceWeb Presence

Start already there !Start already there !

• Be present and start to exist on the internet

• Create profiles on social networks

• Create online resumes

…start to Google your name then and you will see that you start existing !

When should you start building When should you start building your personal branding ?your personal branding ?

Start now !Start now !

• You need to be ready for the time you will need it

• It is not when you will start looking for a job that you will think about it

• A personal branding might take years to be efficient

What will differenciate you ?What will differenciate you ?

Do your own marketing !Do your own marketing !

• Be consistent with the elements you will build

• Always use the same elements across the tools

• Build your brand

• Bring an added-value

Personal Branding is composed by…Personal Branding is composed by…

Avatar / Picture !Avatar / Picture !

• Whatever the one you choose, keep the same everywhere

• Do not change your picture every week

Personal Branding is composed by…Personal Branding is composed by…

Colors !Colors !

• Define what are your colors and set them across all the tools it will be easier to recognize you

All about Content !All about Content !

Create good quality Content !Create good quality Content !

• Web reputation is about content

• The content you will create is the key of the success

• It is not about quantity but quality

• What you will create will differenciate you from a simple web presence

Which tools ?Which tools ?

Blogs and microbloggingBlogs and microblogging

Create good Content !Create good Content !

• Have a blog if you really want it

• Share intersting information via Twitter and not only your mood

• Leave comments on other blogs that really bring an added-value to the article

• Participate to a collaborative blog

• Post some articles on a friend’s blog

Social NetworksSocial Networks

Be present !Be present !

• Have your profile on LinkedIn and Facebook

• Be present on other social networks in order to expand your presence and let people find you easily

• Keep your profiles consistent and updated

• Share content with your networks

Create ContentCreate Content

……in different supports !in different supports !

• Write articles on blogs

• Share presentations on shlideshare

• Post videos on YouTube

Why not start a Web Why not start a Web Reputation strategy ?Reputation strategy ?

Do think before starting !Do think before starting !

Be aware of what you want to Be aware of what you want to do !do !

• Once you start with a web reputation strategy, you should care about what you post

• Stay always professional

• Do not mix personal and professional

• Avoid stupid pictures, stupid comments, online arguments…

• Be patient as it will not come in one day

…if you are not ready for all of this, forget it !

For more conversations…

www.vaninadelobelle.com