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Pertemuan 6 Writing and Completing Business
Messages (2)
Matakuliah : J0612 - Komunikasi BisnisTahun : 2010
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Planning Writing Completing
Analyze SituationAnalyze Situation
Gather InformationGather Information
Select MediumSelect Medium
Get OrganizedGet Organized
ReviseRevise
ProduceProduce
ProofreadProofread
DistributeDistribute
Adapt tothe Audience
Adapt tothe Audience
Composethe Message
Composethe Message
Three-Step Writing Process
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Adapting to the Audience
RelationshipsRelationshipsRelationshipsRelationships
SensitivitySensitivitySensitivitySensitivity
Style and ToneStyle and ToneStyle and ToneStyle and Tone
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Audience Sensitivity
Adopt a“You” Attitude
Adopt a“You” Attitude
DemonstrateBusiness Etiquette
DemonstrateBusiness Etiquette
Emphasize the Positive
Emphasize the Positive
Use Bias-FreeLanguage
Use Bias-FreeLanguage
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Mengubah sudut pandang “Anda”SAYA
Saya telah mengaturJadwal perjalanan Anda
Mulai tanggal 1 Mei
Saya meminta semuakaryawan untuk merespon
survei terlampir
ANDA
Anda bisa memulaiPerjalanan Anda tanggal
1 Mei
Karena ide Anda dihargai,mohon lengkapi survei
terlampir
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Bias-Free Language
AgeAge Gender Gender DisabilityDisability Race orEthnicity
Race orEthnicity
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Menghindar Bias RasBIAS RAS
James Lee, seorangpribumi Kanada,
Melamar pekerjaanSeorang akuntan India
dipekerjakan
DIPERBAIKI
James Lee melamarpekerjaan
Seorang Akuntandipekerjakan
Menghindar Bias GenderBIAS GENDER
Gadis kantor ( office girls)
Salesman
DIPERBAIKI
Karyawan kantor ( office workers)
Salesrepresentative
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Build A Strong Audience Relationship
EstablishEstablishYour CredibilityYour Credibility
EstablishEstablishYour CredibilityYour Credibility
Build theBuild theCompany’s ImageCompany’s Image
Build theBuild theCompany’s ImageCompany’s Image
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ControllingControllingStyle And ToneStyle And Tone
Sentence StructureSentence Structureand Vocabularyand Vocabulary
ConversationalConversationalToneTone
Plain EnglishPlain English
Active andActive andPassive VoicePassive Voice
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Word ChoiceWord ChoiceWord ChoiceWord Choice
SentencesSentencesSentencesSentences
ParagraphsParagraphsParagraphsParagraphs
Composing the Message
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Planning Writing Completing
Analyze SituationAnalyze Situation
Gather InformationGather Information
Select MediumSelect Medium
Get OrganizedGet Organized
ReviseRevise
ProduceProduce
ProofreadProofread
DistributeDistribute
Adapt tothe Audience
Adapt tothe Audience
Composethe MessageCompose
the Message
Three-Step Writing Process
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Revising the Message
ContentContentContentContent
Style and ToneStyle and ToneStyle and ToneStyle and Tone
OrganizationOrganizationOrganizationOrganization
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Editing for ClaritySentence Style
Faulty Parallelism
Dangling Modifiers
Long Noun Sequences
Camouflaged Verbs
Sentence Structure
Awkward References
Excess Enthusiasm
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Producing the Message
MultimediaMultimediaElementsElements
MultimediaMultimediaElementsElements
Design Design ElementsElements
Design Design ElementsElements
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Multimedia Elements
PresentationPresentationSoftwareSoftware
Video ClipsVideo Clipsand Sound Bitesand Sound Bites
Graphics Graphics SoftwareSoftware
Hypertext MarkupHypertext MarkupLanguageLanguage
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Design Elements
ConsistencyConsistency
BalanceBalance
DetailDetail
RestraintRestraint
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Format for Business-LettersLetterhead Letterhead StationeryStationery
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DateDateInside Inside
AddressAddressSalutationSalutation
The The MessageMessage
Complimentary Complimentary CloseCloseSignature Signature
BlockBlock
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Format for Memos
Memo Memo TitleTitle
HeadingsHeadings
The The MessageMessage
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Proofreading Advice
Make multiple passes
Use perceptual tricks
Get some distance
Stay focused and vigilant
Review hardcopy documents
Double-check high-priority items
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Distributing the Message
Cost ConcernsCost Concerns
ConvenienceConvenience
Time ConstraintsTime Constraints
Security and PrivacySecurity and Privacy