JIN SIM WONLARRY DE JESUS

by

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Mr. Peter CuneoCEO, Marvel EntertainmentJuly 1999−December 2002

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• $250 million debt• $2 million in cash• 23% market share (comics)• $.96 cents per share (stocks)

Marvel’s Problem

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Completed 6 successfully turnarounds including Clairol, Black & Decker, & Remington Products

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• Never give up attitude• Courage to make decisions• Hire good people

Super Powers

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• Created a new division− Marvel Characters Group • Adopted licensing model• Improved the quality of comics

Strategic Decisions

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• $97.3 million debt • $53.7 million in cash• 50% comics market share• $8.98 stocks price

After the 3-year Turnaround

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“You can be anything you want to be. Limitations are only in your mind.”

- Mr. Peter Cuneo