Post on 01-Nov-2014
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www.freshnetworks.com
Social media
Matt Rhodes, Strategy Director
1st March 2012
@mattrhodes
Understanding the context of PetNet360
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“Hello”
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I’m sorry brands
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I’m sorry brands
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What social media isn’t
Just another comms channel
A cheap way to engage people
A replacement for advertising
A way to magically get people to do things for you
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Defining social media
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Video
sharing
Photo
sharing Blogs
Micro
blogs
Product
reviews
Message
boards Location
based
services
Podcasts
Widgets
RSS
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Defining social media
Social media is a set of tools that enable people to share things online
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www.freshnetworks.com
Video
sharing
Photo
sharing Blogs
Micro
blogs
Product
reviews
Message
boards Location
based
services
Podcasts
Widgets
Social
tools
RSS
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Used in two different ways
“Me and my friends”
Social networks
“Us and our interests”
Online communities
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This is social media
Reviews on Amazon
3,542 people have reviewed the book
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This is social media
Personal blogs
www.freshnetworks.com www.freshnetworks.com
The problem
with social
media
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Social Media
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Remember this?
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An ongoing conversation
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And you need something to talk about
Lifestyle Functional
? Branded
Focus is on your brand and product
Focu
s is
on
th
e p
eop
le
you
are
en
gagi
ng
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The Social Business
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Becoming a Social Business
Social
Business
Customer
Experience
Influencers
Transparent Reputation
Managemnt Cocreation
Social
Tools
Guidelines
and Process
Agile Data and
CRM Training
Partners
Staff
Engaged Customers Community
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© Copyright FreshNetworks 2011
That’s it
Matt Rhodes
Director of Strategy
FreshNetworks
020 7692 4300
@mattrhodes