Post on 14-Apr-2017
transcript
ContentsIntroduction
Vision & Mission
Corporate Values
Organization’s Culture
HRM
SWOT-Analysis
Product Portfolio
BCG-Matrix
Marketing Strategy
Future
Conclusion
Introduction
1• Flag carrier airline.
• World-wide destinations
• First to fly to china
• Association with pierre cardin
ContentsVision & Mission
• Vision: A statement which outlines where you want to be in long term.
“PIA’s vision is to be a world class profitable airline meeting customer expectations through excellent services, on-time performance, innovative products and absolute safety.”
Mission: A statement which talks about how will you get to where you want to be.
Employee teams will contribute towards making PIA a global airline of choice through several milestones
Vision & Mission
Corporate Values
Organization’s Culture
Marketing Strategy
Future
Conclusion
Introduction
2
HRM
SWOT-Analysis
Product Portfolio
BCG-Matrix
ContentsCorporate Values
• To live up to customer Expectations • To keep innovating• Corporate social responsibility• To be reliable
Vision & Mission
Corporate Values
Organization’s Culture
Marketing Strategy
Future
Conclusion
Introduction
3
HRM
SWOT-Analysis
Product Portfolio
BCG-Matrix
ContentsOrganizational Culture “Safety”
• Flight data monitoring services• Crew resource Management training Services (CRM)• Emergency Response Planning Services (ERP) • Quality Assurance Services
Vision & Mission
Corporate Values
Organization’s Culture
Marketing Strategy
Future
Conclusion
Introduction
4
HRM
SWOT-Analysis
Product Portfolio
BCG-Matrix
ContentsProduct portfolio • PIA Fleets • 37 Air crafts
• Passenger Carrier • Cargo Carrier • Speedex• Engineering
Vision & Mission
Corporate Values
Organization’s Culture
Product portfolio
Marketing Strategy
Future
Conclusion
Introduction
5
HRM
SWOT-Analysis
BCG-Matrix
ContentsBCG-Matrix Vision & Mission
Corporate Values
Organization’s Culture
BCG-Matrix
Marketing Strategy
Future
Conclusion
Introduction
6
HRM
SWOT-Analysis
Product Portfolio
PIA as an Airline
ContentsBCG-Matrix Vision & Mission
Corporate Values
Organization’s Culture
BCG-Matrix
Marketing Strategy
Future
Conclusion
Introduction
6
HRM
SWOT-Analysis
Product Portfolio
PIA as an Airline
Product & Services
PIA as passenger Carrier
ContentsBCG-Matrix Vision & Mission
Corporate Values
Organization’s Culture
BCG-Matrix
Marketing Strategy
Future
Conclusion
Introduction
6
HRM
SWOT-Analysis
Product Portfolio
PIA as an Airline
Product & Services
PIA as passenger Carrier PIA as CARGO Carrier
ContentsBCG-Matrix Vision & Mission
Corporate Values
Organization’s Culture
BCG-Matrix
Marketing Strategy
Future
Conclusion
Introduction
6
HRM
SWOT-Analysis
Product Portfolio
PIA as an Airline
Product & Services
PIA as passenger Carrier PIA as CARGO Carrier PIA as Courier PIA as Engineer service
ContentsHRM Vision & Mission
Corporate Values
Organization’s Culture
HRM
Marketing Strategy
Future
Conclusion
Introduction
7
SWOT-Analysis
Product Portfolio
BCG-Matrix
• Centralized communication• Highly competitive environment• Employee Union• Malpractice• Evaluation of management
Organizational Structure
ContentsSWOT-Analysis Vision & Mission
Corporate Values
Organization’s Culture
SWOT-Analysis
Marketing Strategy
Future
Conclusion
Introduction
8
HRM
Product Portfolio
BCG-Matrix
S.W.O.T
Strength
Weakness
Opportunity
Threats
ContentsSWOT-Analysis Vision & Mission
Corporate Values
Organization’s Culture
SWOT-Analysis
Marketing Strategy
Future
Conclusion
Introduction
8
HRM
Product Portfolio
BCG-Matrix
s Strength
Boeing-777 Coming back to homePakistani Culture Food Quality Tourist Business
ContentsSWOT-Analysis Vision & Mission
Corporate Values
Organization’s Culture
SWOT-Analysis
Marketing Strategy
Future
Conclusion
Introduction
8
HRM
Product Portfolio
BCG-Matrix
W Weakness
Attitude Problem Over utilization of Fleets
Inefficiency in Bilateral Over Employment
ContentsSWOT-Analysis Vision & Mission
Corporate Values
Organization’s Culture
SWOT-Analysis
Marketing Strategy
Future
Conclusion
Introduction
8
HRM
Product Portfolio
BCG-Matrix
O Opportunity
PIA Revival Plan New Markets Sale out of crafts
ContentsSWOT-Analysis Vision & Mission
Corporate Values
Organization’s Culture
SWOT-Analysis
Marketing Strategy
Future
Conclusion
Introduction
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HRM
Product Portfolio
BCG-Matrix
T Threats
Competitive Market
Competitive Environment
Customer Purchasing Ability
Global Economic Melt-down Terrorism
ContentsMarketing Strategy
Vision & Mission
Corporate Values
Organization’s Culture
Marketing Strategy
Future
Conclusion
Introduction
9
HRM
SWOT-Analysis
Product Portfolio
BCG-Matrix
ContentsMarketing Strategy
Vision & Mission
Corporate Values
Organization’s Culture
Marketing Strategy
Future
Conclusion
Introduction
9
HRM
SWOT-Analysis
Product Portfolio
BCG-Matrix
ContentsMarketing Strategy
Vision & Mission
Corporate Values
Organization’s Culture
Marketing Strategy
Future
Conclusion
Introduction
9
HRM
SWOT-Analysis
Product Portfolio
BCG-Matrix
ContentsFuture • OVERHEAD COSTS• TWO-WAY COMMUNICATION• HIRING ON MERIT BASIS• PROPER UTILIZATION OF FLEETS
Vision & Mission
Corporate Values
Organization’s Culture
Marketing Strategy
Future
Conclusion
Introduction
10
HRM
SWOT-Analysis
Product Portfolio
BCG-Matrix
Contents
Conclusion
Vision & Mission
Corporate Values
Organization’s Culture
Marketing Strategy
Future
Conclusion
Introduction
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HRM
SWOT-Analysis
Product Portfolio
BCG-Matrix
Questions?