Post on 19-Nov-2014
description
transcript
The consumer opinion graph
sms
Big Datafor IndividualIZEDOpinions
Product: Pick1 Connect
Product: Pick1
Brad Venice
Brad
Carrie
Venice
Delta
Fly To Venice with Delta
Connect
IDENTIFY YOUR CUSTOMER’S INDIVIDUALPREFERENCES, NEEDS AND DESIRES
to maximizeYOUR advertising $$$
Brad lives in London
Brad likes Football
Favorite Restaurant
Brad shared Sushi Bar
Brad Brown29 years oldMarried to Carrie Lowe
TRADITIONAL MARKET RESEARCH
HASN’t changed in over 50 years
TARGET THE INDIVIAL, not the masses
Pick1 IN ACTION
Product: Pick1
LOGIN, VOTE, GET REWARD
MULTITOUCHPOINT – MULTILOGIN
Newsletter
Ring
Facebook login
Twitter login
Google Plus loginQr Code
Custom login
sms
Brad Brown
Carrie Lowe
Peter Gabriel
male
female
male
bradbrown@gmail.com
carrielowe@gmail.com
pete@gabriell.com
Brad Brown29 years oldMarried to Carrie Lowe
YOUR PRODUCT
Know Your Customer
Others Pick1
Name Brad Brad
Age 29 29
Gender Male Male
Relationship Status Married to Carrie Lowe, since 2011
Food Pasta, Pizza, Pudding, Cheese cake, Burger, Kebap, Hot dog, Lasagne, Chocolate
Sport Tennis, Volleyball, Football, Basket, Swimming, Pilates, AcroYoga, Snowboard
Hobby Travel, Reading, Snowboarding, Guitar Playing, Singing, Blogging, Comics, Drawing
BrandsIkea, American Express, Pirelli, Nutella, Toyota, Barilla, Apple, Samsung, Canon, H&M, Moleskine, Sky, Gourmet, Sony,
Friends Linkedin {365} Facebook {450} Twitter {130} GooglePlus {220}
Job Architect
Best friends Mark Bauer (fb, tw, ln), Tracy Cornell (fb, tw, ln), Paul Mc Darfy (fb, tw, ln)
RETARGETING:
CONNECT THE WAY your customer wants
Product: Connect
Product: Connect
from:to:
Tourist Operatorbradbrown@gmail.com
Venice is waiting for you!London – Venice £699 R/T
BOOK NOW!
Save30%
from:to:
Tourist Operatorcarrielowe@gmail.com
Pon a prueba tu nivel de español.Barcelona te espera!London – Barcellona £699 L/R
COMPRAR AHORA
30%descuentos
The pick1 advantage
64%
page views
87%
Time on site
40%
Bounce rate
+ + -
23%
Pick1 DM - CRT
9%
Standard
DM - CTR