Pitch Bootcamp

The Founder Institute

http://FI.co/join

Who Are You?

Hopefully, Neither

5 Rules

Display Confidence

Stand tall

Speak clearly

Don’t Make Excuses

“I’m tired”

“Let me apologize for…”

“This is my first time…”

“I think that…”

Avoid Superlatives

“We’re the first…”

“fastest”

“best”

“only”

Use Data

“big” = bad

“large” = ignorant

End Strong

What is your ask?

Leave with a slogan.

Pitch Types

The Three Pitch Types

Elevator Pitch

• <1 Minute• Every Day• Clear

Competition

• 3-5 Mins• Excite• Structure

Fundraise

• 20-30 Mins• Inform• Data Heavy

Elevator Pitch

My company,

is developing

to help

(solve a problem)

(with secret sauce)

(company name)

(a defined offering)

(a target audience)

,

Easy?No.

My company,

is developing

to help

find deals online

faster.

Socialista

a social utility

female consumers

,

State a Simple Offering

Be Specific

a social utilityIn other words, a regional gas and electric company.

an ecommerce site

Avoid Buzzwords

mobile social CRMFor SMBs in EMEA over HTTP, of course.

a mobile application

Skip the Adjectives

a revolutionary serviceFight the power!

backend software

Specify a Precise Audience

Identify Demographics

female consumersConsumers, consumers everywhere!

mothers aged 24 to 36

Specify Your Market

artists and musicians Jugglers, piano players and trained monkeys unite!

unsigned electronic bands

Clarify the Buyer

large businessesThey are just so large, and they want what I have.

purchasing managers at Fortune 1,000 companies

My company,

is developing

to help

find deals online

faster.

Socialista

an ecommerce site

mothers aged 24 to 36

,

Identify a Problem Everyone Understands

My company,

is developing

to help

Socialista

an ecommerce site

young mothers

,

shop for hip baby productsat wholesale prices

Add Some Secret Sauce

My company,

is developing

to help

Socialista

an ecommerce site

young mothers

,

shop for hip baby productsat wholesale prices

with automated ordering for diapers, wipes and other staples.

Other Examples

My company,

has developed

to help

TheFunded

an online community website

entrepreneurs seeking venture investment

,

research, rate and review venture capital firms

with subpoena-proof anonymityto encourage accuracy.

My company,

has created

to help

the Founder Institute

a training and mentoring program

entrepreneurs launching a new startup

,

create meaningful and enduring technology companies

with shared equity that encourages peer support.

Thank you!

The Founder Institute

http://FI.co/join