THRIVEHealth Magazine

Hannah Maddison

>INTRODUCTION

My name is Hannah Maddison and I am here today to convince you that my ideas for a new magazine meet your brief.

My magazine is called Thrive, and it is a health and fitness magazine for young female adults in the North East.

CLIENT RESEARCH

>MY BRIEF

““You have been commissioned by

the Northern Echo to produce a new magazine or newspaper

product. Your product could be in any style or genre but it must be

self financed through sales or advertising. You must also produce

your magazine for a specified audience segment within the 16-

25 age group.

>HOW I INTEND TO MEET THIS BRIEF

To ensure I meet the brief that I have been given, I have done the following;

- Magazine Genre

- Intended age group

- Self finance

- Socioeconomic

- Audience research

>CLIENT LIMITATIONS- ADVERTISEMENTS will need to be local

- MODELS from the local area

- LANGUAGE needs to not include taboo

- IMAGES must by appropriate

- NEEDS to champion the North East and be relevant to the local area

>THE AUDIENCEAGE: 16-24 years oldSEX: FemaleSTATUS: In educationTRIBE: AthleticSOCIOECONOMICS: BC1 audience

>SECONDARY AUDIENCE PROBLEMS- No taboo or slang language

- Nothing inappropriate or offensive

content towards the audience

- Articles that suit both primary and

secondary audiences

- Range of readership ages

- No nudity

> PCC CONSTRAINTSThe PCC have certain rules that journalists must oblige by to protect the welfare of others. This means things such as harassment, children, accuracy, discrimination, privacy, intrusion and reporting of crime. To ensure I apply to these codes set by the PCC I have made 5 golden rules…

1BE ACCURATE;

2CONFIDENTIALLITY;

3BE SENSITIVE;

4SEEK CONSENT;

5DO NOT COPYRIGHT;

> UNIQUE SELLING POINT- Aimed at a younger audience- Range of articles - Not typical articles- Younger language and informal- Models from the local area- Will not be the stereotypical health magazine- There are not many health magazines for young female adults

GENRE RESEARCH

>WHAT GENRE?

HEALTH & FITNESS

> MY MARKET COMPETITION

>GENRE RESEARCHmasth

eadClearly visible, featured at the top of the page. Bold and brightly coloured to stand out from the rest of the page.

main imageYoung model, ideal imagery

white backgroundGives a minimalistic, clean and modern look. Easy to add any colour to the background, and gives no limitations.

sell linesAll sell lines are clean and tidy..

shapesAnother form of a sell line; however it adds to the cover to make it more appealing.

Main imageFamous model, ideal imagery

fontModern font

skylineBright bold and gives extra information to potential reader.

shapesAnothe

r form of a sell line; however it adds to the cover to make it more appealing.

AUDIENCE RESEARCH

>PRIMARY AUDIENCE PROBLEMS- AGE RANGE: It is a large age range; therefore

I must cater for all of their interests.

- FINANCIAL ISSUES: BC1 students will not

have much money, needs to be available for

target audience.

- TRIBE: Small tribe, needs to appeal to a

variety of people.

- APPROPRIATE TOPICS: Content featured

needs to appeal and interest audience.

- ADVERTIMENTS: Although need to be local,

they need to attract primary audience.

THE MAGAZINE

>DESIGN

- COLOUR SCHEME WILL BE PASTEL COLOURS; MOSTLY

FEMALE DRIVEN COLOURS

- MIXTURE OF ARTICLE TOPICS, RELEVANT TO HEALTH

AND FITNESS

- FOLLOW SIMILAR DESIGNS OF: WOMEN’S HEALTH,

SHAPE AND NATURAL HEALTH

- FREE TO VIEW DISTRIBUSTION

>THE NAME

THRIVE

- WHY THRIVE?- WHAT ARE THE CONNOTATIONS?

- DOES IT STAND OUT AGAINST THE COMPETETION?

>AIMS- Inform target audience of health

issues- Focus on young people- Wide variety of articles

- Informative- Provide a wide range of topics they will

be interesting in- Create a magazine young people

would like to read

>FONT AND COLOURS

GOBOLD

CHAMPAGNE & LIMOUSINES

BodoniXT

Lauren script

bebas

>FRONT COVER

- Layout: structured, simple,

minimalistic and modern.

- Colour scheme: orange. Light,

colourful and relaxed.

- Imagery: relatable, mirrors target

audience, window to future self,

white backdrop, butterfly lighting.

- fonts: bold masthead, block

letters, easy to read and simple.

>CONTENTS PAGE

- Layout: simple, relaxed, not too

much on the page and modern

- Colour scheme: light orange,

light tone.

- Imagery: continuity, similar

images from cover, mirrors target

audience, window to future self,

white backdrop, butterfly lighting.

- fonts: mixture of fonts, easy to

read

>ARTICLE 1 – my boyfriend survived a brain tumour- Layout: simple, static, modern

- Colour scheme: pastel shades of

pink and white, black text

Imagery: two models, couple, white

backdrop, butterfly lighting

- fonts: script style, serif, easy to

read

>ARTICLE 2 – 10 steps to a wow waist- Layout: structured, sectioned,

- Colour scheme: light blue. Light,

colourful and relaxed.

- Imagery: female model, white

backdrop, butterfly lighting.

- fonts: bold headline, block and

thin letters, easy to read and simple,

shape behind text.

>ARTICLE 3 – fast food facts

- Layout: structured but busy, and

modern.

- Colour scheme: greens. Light,

colourful and relaxed.

- Imagery: mostly all objects, little

if any models.

- fonts: bold masthead, block

letters, easy to read and simple.

Please take a minute to look at

my flat plans

>MOCK UP 1

Positive feedback

I like the colour scheme

I like theimages used

The layoutOf the two pagesLooks goodThe fontswork well together

I am attracted tothis page

I think thetext spread out looks really good

>MOCK UP 2

Negative feedback

Very

Plain

Too muchtext altogether

Not much on the page

Doesn’tattract me to

read it

Doesn’t looklike a healthmagazine

I like theimages used

COMMERCIAL VIABILITY

>DISTRIBUTION

- I have decided to use the free to view system.

- Distributed through schools, colleges and universities in the North East

area.

- This does not create unnecessary extra wasted copies.

- Saving cost and contributing to the environment.

BUDGET

>PERSONNEL COSTS

Personnel Hours needed Freelance rate Total cost

Journalists 10 25 250

Photographers 11 120 1320

Models 11 15 165

Subeditors 12 25 300

Researchers 5 12 60

Lighting assistant 11 30 330

Make up assistant 4 110 440

Total 2700

>EQUIPMENT COSTS

Personnel Hours needed Hire rate Total cost

Studio space rental 11 15 165

Flash lighting studio kit

11 0 0

Camera 11 90 990

Additional lens hire 0 0 0

Travel 2 7 14

Props 0 0 0

Total 1169

>TOTAL

Total Expenditure

Printing

Personnel Costs

Equipment Costs

£4898

>ADVERT INCOME

Advert Type Rate

Back cover 750

Inside front 750

Inside back 750

Double page spread 0

Full page 0

Half page 350

Quarter page 180

Eighth Page 100

Total: £2960

>PROFIT/LOSS

-£192

4

A loss of

THANK YOUANY QUESTIONS?