Technical requirements

Pitch for making the music video for Pressure by The 1975.Concept Idea for video overall

The Song PressureThe song we chose was pressure this song has a variety in tempo and pace throughout... The chorus itself has a very upbeat and fast but we can make for an interesting edit as if we juxtapose it with dark scenes and mise-en-scene it will allow for the deeper meaning within the lyrics to come through. The fact that the song itself is about a change in pressure and it is constantly alternating in speed = change from urban busy life which could be the norm to a isolated urban/ rural lifestyle Distancing themselves away from society.We chose the 1975 as they have a really youthful vibe to them through their criminalistics ways, rebellious nature but also dont care attitude which is portrayed in their songs lyrics.

It also has interesting sounds which create a trippy atmosphere and wavy feel creating a fun and energetic mood.

Our target audience Teenagers 14-24 year olds. Mainly Females due to the exploring nature of being slightly rebellious and testing the waters in all areas of life.

The overall feel for our video is that we are creating this escape from what is seen as normal, create a view that that lifestyle is boring and so breaking rules, being sneaky and isolated is more interesting. We want to also communicate how urban life is so uniform and no one else does their own thing they all work and sleep at the same times, go to the same places and neglect the same things, all of which can be reversed in our video to show an alternate way of living. Further more our key theme which is going to run throughout is the feeling of suffocation, isolation from a relationship/ the majority.

The name, costume and overall image of our artist.Concept Part 2: Star Image

Star imageOur artist name is Anarchy. This name shows the artists lack of obedience to authority and how they arent scared to be different and stand out from others. It also suggests some sort of underground, dark movement. The overall star image is that the artists lead fairly ordinary, yet troubled lives, yet seem to make the best out of a bad situation as they tell their emotional, dark story.The costume of the artist is comprised mainly of dull, neutral colours and clothing that is fairly ordinary and urban. The costume of the artist will change corresponding with the different locations in the music videos. In the urban location the costume includes black, distressed jeans, a plain white t-shirt and a black leather jacket with black shoes or boots. In the park locations, the costume consists of a big parka jacket with a fur hood that the artist can wear with the hood up and down in some shots.Another costume for the artist is a flannel shirt to show how they are ordinary people with a passion for music.

Similar star images include:The 1975BastilleChris will be our main performer and character that sets the band image.

Technology needed for the music videoTechnical requirements

During productionFig Rig - This will create tracking shots needed for the video. They allow for smoother and less shaky shots, the use of hand held cameras are conventional of indie pop music videos.

TripodSecure fixed shots are achievable, this allows for smooth pans that we are going to include in the music video. This can be used in the shot where a car drives past us when the artists are playing the instruments, and the shot cuts into the car with the artists.

LightsLights allow for us to get clearer shots, especially as we will be producing the video during dusk and the golden hour.

DSLR CameraThe DSLR camera allows us to record in full HD 1080p, this makes the video more visual for the audience and professional, the camera is used for the entire video.

Turns pro allows us to have a smooth and consistent pan that we can use to make a dynamic time lapse.

Turns Pro

Post productionSoftwareThe software that will be used in order to edit will be Adobe Premiere Pro, this is a popular editing software used by many companies.Colour correction will also be used in the post production of the music video, this is because we can change the mood or atmosphere a shot is creating, by tweaking the colours of the shot using Adobe Premiere Pro.In post production, we will also change the speed of the shots by slowing them down, as well as speeding them up, which is also achievable with the editing software. A shot that can be achieved with the software is a wide shot, where the artist is in focus, however off centered to the right. The artist will perform in a slower speed, however as everyone walks past the shot will be sped up, making them extremely quick, however the artist playing in normal speed.

HardwareWe will be editing on an Apple iMac, this can run the software we are editing relatively well and makes it an easier and less complex process in post production.

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