Date post: | 15-Aug-2015 |
Category: |
Marketing |
Upload: | the-telegraph-hotel |
View: | 42 times |
Download: | 2 times |
Account Director: Dylan KingAccount Planner: Yingqi Dong (Dwight)
Creative Director: Katrina LovellExecutive Producer: Yizhu Zheng (Bamboo)
Market Penetration
• Reimage the brand
• Appeal to the target market of males aged 18-40
• Increase awareness
• Low Involvement
• Sponsorship
Increase of gate sales by 20% to 2,118,847
Increase TV viewership by 40%
Strong recall of brand
Long Term Strategies
New ad campaign
Print, Television and billboards
Sponsorship
Web PresenceGlobal reachLow CostInteractive
Individual Team Pages
A-League own page and store